Russ Perry

We are bootstrapped.

And then about two years ago, we did a debt lending and just borrowed some money.

And that has been the best for us because we cash flow really well.

Our LTV is well over $4,000 and our CAC is anywhere from $600 to $700.

So we can return on a client in two to three months, as long as we have the cash available.

We're what you do when you graduate from those marketplaces.

We find that our services is like the perfect blend between the benefits of an employee, but without the risk or the cost of that.

And you can dial it up, dial it back, add it, distract it, really dynamic with the needs that you have.

When did you come up with the idea?

What year?

2015, after I unsuccessfully tried to run a creative agency for eight years.

and was an unemployed consultant trying to get help.

And I couldn't find it on the marketplaces.

And I was like, damn it, there has to be a better way to find reliable help.

And then you know how the rest of that story goes.

Why was the agency unsuccessful?

We never specialized.

We were a generalist agency trying to do too many things to everyone.

We couldn't develop a process.

We couldn't develop a system.