Russ Yusupov

So we get this question a lot. We experimented with all lengths up to 30 seconds, 10 seconds, even down to two seconds, six felt right. It also is easily subdivided into three, two second clips. So you can create a video with like a beginning, a middle and an end, which kind of felt right as like a narrative format. But we did experiment with many lengths.

So we get this question a lot. We experimented with all lengths up to 30 seconds, 10 seconds, even down to two seconds, six felt right. It also is easily subdivided into three, two second clips. So you can create a video with like a beginning, a middle and an end, which kind of felt right as like a narrative format. But we did experiment with many lengths.

Six ended up feeling long enough that you could make something of substance short enough that it was really quick to upload and really quick to download. Yes, on the internet, creativity is boundless, but some of these formats that do restrict what you can do really help inspire people, whether it's Twitter's 140 characters or

Six ended up feeling long enough that you could make something of substance short enough that it was really quick to upload and really quick to download. Yes, on the internet, creativity is boundless, but some of these formats that do restrict what you can do really help inspire people, whether it's Twitter's 140 characters or

Instagram's square photos or even Snapchat's disappearing photos were kind of a creative constraint. The difference between a boring video and something that's really captivating is like editing. Like you can cut from one shot to another and use that juxtaposition to tell a story and to create meaning. So that's what we focused on. But we knew it had to be more of an internet aesthetic.

Instagram's square photos or even Snapchat's disappearing photos were kind of a creative constraint. The difference between a boring video and something that's really captivating is like editing. Like you can cut from one shot to another and use that juxtaposition to tell a story and to create meaning. So that's what we focused on. But we knew it had to be more of an internet aesthetic.

And on the internet, things are faster, things are snappier. And we made them square because we wanted to kind of remove as much decision making from the creator as possible.

And on the internet, things are faster, things are snappier. And we made them square because we wanted to kind of remove as much decision making from the creator as possible.

I started my career as an interaction designer. I designed the very first version of the Nike Plus iPhone app. I also designed the very first version of Hulu.com, as well as the Hulu logo in 2007. And in 2009, I started my own mobile app studio called BigHuman. I still design mobile apps and UI every single day, focused Pretty much on the interface layer, right?

I started my career as an interaction designer. I designed the very first version of the Nike Plus iPhone app. I also designed the very first version of Hulu.com, as well as the Hulu logo in 2007. And in 2009, I started my own mobile app studio called BigHuman. I still design mobile apps and UI every single day, focused Pretty much on the interface layer, right?

Thinking about how to craft the best user experiences for people to do things in new ways.

Thinking about how to craft the best user experiences for people to do things in new ways.

I am an immigrant from the USSR. I moved to New York in 1989 as a little kid. and grew up in Queens and Manhattan.

I am an immigrant from the USSR. I moved to New York in 1989 as a little kid. and grew up in Queens and Manhattan.

I've always been interested in art and design. Especially being in New York, I was really influenced by people who, I guess, considered themselves to be artists. And, you know, being around people that sang and danced and played instruments and painted, you know...

I've always been interested in art and design. Especially being in New York, I was really influenced by people who, I guess, considered themselves to be artists. And, you know, being around people that sang and danced and played instruments and painted, you know...

That gave me the inspiration and that perspective to see the world through the eyes of people who were deeply inspired by creative tools and the creative act.

That gave me the inspiration and that perspective to see the world through the eyes of people who were deeply inspired by creative tools and the creative act.

Yes, I think in design school at the School of Visual Arts in Manhattan, I was taught that designers are very entrepreneurial and self-starters. So the main foundational thing. principal in my education there was around designer as author. So how do you create your own design work from your own voice, right? And have that personal connection to your work.

Yes, I think in design school at the School of Visual Arts in Manhattan, I was taught that designers are very entrepreneurial and self-starters. So the main foundational thing. principal in my education there was around designer as author. So how do you create your own design work from your own voice, right? And have that personal connection to your work.