Russ Yusupov

the punchline as the beginning of the video, right? So, you know, we say that the videos are six seconds, but they're actually just a bit longer than six seconds. We found that people liked to record videos just up until this fraction of a second at the end of the progress indicator for how much video you've recorded.

the punchline as the beginning of the video, right? So, you know, we say that the videos are six seconds, but they're actually just a bit longer than six seconds. We found that people liked to record videos just up until this fraction of a second at the end of the progress indicator for how much video you've recorded.

And people thought that they had a lot more time left in the video than they actually did. So we allowed people to overshoot to like 6.3 or six and a half seconds. And then in the video player within Vine, that's where the magic was really built in to make that video loop seamlessly.

And people thought that they had a lot more time left in the video than they actually did. So we allowed people to overshoot to like 6.3 or six and a half seconds. And then in the video player within Vine, that's where the magic was really built in to make that video loop seamlessly.

Right. People always thought they had a lot more time left when there's just that little bit of space remaining in the progress indicator. They thought they had time for like a few more words or the punchline. So we let them overshoot.

Right. People always thought they had a lot more time left when there's just that little bit of space remaining in the progress indicator. They thought they had time for like a few more words or the punchline. So we let them overshoot.

Yes. Vibe, Bloom, Mood. Yeah, those are just a few of them, but we have a whole list of rejected names. Funny story, just before we launched Vine under Twitter, Twitter's trademark attorneys gave us a call and said, hey, there's a Vine.com, which is an e-commerce website that may have issue with Vine as a video app. And we had to scramble and rename the app. We renamed it Verse for a brief while.

Yes. Vibe, Bloom, Mood. Yeah, those are just a few of them, but we have a whole list of rejected names. Funny story, just before we launched Vine under Twitter, Twitter's trademark attorneys gave us a call and said, hey, there's a Vine.com, which is an e-commerce website that may have issue with Vine as a video app. And we had to scramble and rename the app. We renamed it Verse for a brief while.

We created a whole new logo, changed every instance of Vine in the app to Verse. But just the day before we were due to launch, we changed it back to Vine and said, you know, screw it. We'll take the risk.

We created a whole new logo, changed every instance of Vine in the app to Verse. But just the day before we were due to launch, we changed it back to Vine and said, you know, screw it. We'll take the risk.

Excitement. A bit of unease. The engineering team was probably most on edge because they were concerned about keeping the service up and making sure that we can scale the service to meet the demand, this rush of downloads and users. But mostly excitement. We were happy to get it out. And we knew it was the beginning. Yeah, there was definitely champagne on launch day.

Excitement. A bit of unease. The engineering team was probably most on edge because they were concerned about keeping the service up and making sure that we can scale the service to meet the demand, this rush of downloads and users. But mostly excitement. We were happy to get it out. And we knew it was the beginning. Yeah, there was definitely champagne on launch day.

If someone told me when I was five years old that, you know, the work that I would do in my 20s would go on to like influence internet media and culture in the way that I had, I probably would have... I said, oh, wow, cool. Amazing. America is great.

If someone told me when I was five years old that, you know, the work that I would do in my 20s would go on to like influence internet media and culture in the way that I had, I probably would have... I said, oh, wow, cool. Amazing. America is great.

It's great to kind of have that freedom and that opportunity to just like build and create companies and to do things that have never been done before and have that impact. I don't think I would have been able to do that if I was in communism.

It's great to kind of have that freedom and that opportunity to just like build and create companies and to do things that have never been done before and have that impact. I don't think I would have been able to do that if I was in communism.

possible in communism was your family could they could they comprehend it at the time were they were they proud i mean like my parents they knew that what i was doing was interesting and special but not really in a detailed way it wasn't until people from their community you know gave them accolades and gave them praise that they understood it right i had sent them articles in the wall street journal and the new york times and cnn about the vine launch and what we were doing and

possible in communism was your family could they could they comprehend it at the time were they were they proud i mean like my parents they knew that what i was doing was interesting and special but not really in a detailed way it wasn't until people from their community you know gave them accolades and gave them praise that they understood it right i had sent them articles in the wall street journal and the new york times and cnn about the vine launch and what we were doing and

I remember my mom saying, oh, that's nice, son. Like, that's great. But then when we were on the cover of the local community newspaper in Russian, my mom called me. She's like, wow, I'm so proud of you, son. Amazing.

I remember my mom saying, oh, that's nice, son. Like, that's great. But then when we were on the cover of the local community newspaper in Russian, my mom called me. She's like, wow, I'm so proud of you, son. Amazing.