Russell Brunson

As you get deeper deep in this program, you can get better and better and have a chance to charge more, okay?

So I wanna help you guys with two more skillsets that'll help you to provide more value to your clients, which in exchange will help you to be able to charge a lot more money, okay?

So on top of fundamental, these are two things that I wanna teach you externally that if you learn these things, it'll make you so much more valuable, okay?

The first one, I'm gonna tell you guys a story about Claude Hopkins.

Claude Hopkins wrote a book called Scientific Advertising.

A lot of people consider him the father of modern day advertising.

And...

Back in the early 1900s when he was doing this, there was a name for what his role was.

They called him the Scheme Man, okay?

Which nowadays sounds horrible, like he's the guy that makes the schemes.

But back then, Scheme Man was the person who was responsible for the most important piece of the advertising puzzle, okay?

The job of the Scheme Man was to come up with the offer.

What is the best offer, okay?

Like when we were building this challenge out, half of the time we focused on this challenge, figuring out what is the offer that I can give to you that's so irresistible that you have to say yes to, right?

And that's what Claude Hopkins did.

He was a Scheme Man.

a ski man back in the early 1900s, in 1907, he was getting paid $52,000 a year in 1907 to just do this, to help people to figure out what their offer actually was, okay?

Now you do the math on that, you're like, 52 grand is not a big deal.

In 1907, okay, that's $1.3 million in today's money.

So his salary is $1.3 million to come up, just tell people what kind of offer they should create.