Russell Brunson

And we were priced inside two choices.

I was looking out in the market initially when we were doing the certification, and there are a lot of people selling certification programs, okay?

Most of them are crappy, cheap certificates that don't mean anything.

So that was our first option.

We can make something crappy and cheap and sell for hardly anything and make a bunch of money.

That's what a lot of people do, okay?

That's not how we do it here.

At ClickFunnels, we are all about quality and developing entrepreneurs and business owners to be amazing, right?

So the second option, obviously it puts up some barriers, but it makes it more exclusive so the certification program actually means something.

Like when you're certified, I want to be like, oh yeah, I paid 297 for it.

No, you had to go through a lot to earn this, right?

That's why you don't just pay your way to the top.

You have to earn it, and every single time your skills get better, we move you along.

You get the second badge, the third badge, so you actually earn it.

So that was our second option.

It's more expensive, but it gives us the ability to work with you, to have the team of trainers and mentors and coaches to help you be successful.

Where if you build a funnel and it's not working, or you don't know how to quote the client, all the kind of stuff, we have the community come back and say, hey, I'm about to call in an hour, what should I do?

And people are jumping and telling you exactly what to do.

I'm about to deliver the funnel to my client.

Can you guys look at it?