Russell Brunson

So I was like, it was really cool.

We had a chance to learn from him and stuff.

And, and their process is so cool, but it's, you're reliant on these really good, really expensive, uh, copywriters, you know, that write these long 90 minute long VSLs and stuff like that.

And so, um,

interesting because um we got back from that i was like i want to do i want to do a long form vsl like this but at the same time i'm just like i mean for me to write something that'd be forever it takes so long this was the first time i was like i wonder if i could do this with ai and if you ever had ai try to write something for you in the past for me it was just like typically not that good right just come to you like write me a vsl and it's just like garbage and so

I started thinking through, like, okay, this AI stuff is supposed to be really smart.

I'm like, how do we actually do this correctly?

And, you know, if you look at it, there's a lot of different things out there.

But Claude is the one that's the best writer.

So I was like, I'm going to focus with Claude.

And so I was like, oh, and I had a friend, Peter, who's in my inner circle.

He said, like, for AI to do something for you, like, every word you want to get out, you have to put 500 words of context in.

And so I took that to heart, and I was like, okay, how does that work?

And so I was working on this VSL, and it started with me just, okay, I need to get 500 words of context in for every word I want to hack out.

And so I was like, okay, let me find swipe files.

Well, I found swipe files, the best VSLs ever, right?

And I added that to Cloud and to the project file.

then i was like um you know every time i've sold a thing in the past like they throw those in there so none of my stories and those my things and anyway i'm just spending four or five hours just getting stuff into into claude and then i was like okay i'm gonna start writing this this vsl what i've learned is like you don't you don't say write a vsl and then it pops out a 50 page thing because it gets

not good instead i was like i'm gonna do section by section so like all right now you have all this stuff let's do the intro and then we're like when i talk through like i want to do this and this and this make sure we cover these you know whatever and then it would write it and i'm like oh it's pretty good but i'd export it edit it like put it back in like okay it's good now i've edited this is how i want the next one's moving forward looking you know and i do the next one and it'll get a little better and a little better by time like i did three or four sections like

It was nailing it really good, actually.