Russell Brunson

So I'm going to go funnel hack first.

And so I found everyone who has a really good challenge right now because I haven't done a challenge in two years.

I'm like, well, who's got the best ones?

How does it improve?

So I found a couple of people who had really $20, $30 million challenges.

And I was like, okay.

So I took all these, had AI analyze them all, break down the process, the scripts, the offers, the bonuses.

It gave me this insanely cool framework for me to weave in our challenge.

And, you know, we did the challenge between the challenge and the email sequences and the ads and like everything that was like AI assisted.

We had the highest converting, the highest converting funnel in my career, honestly, like, which is crazy.

Like, could have been a lot of things.

Somehow this one became the best so far and we're about to evergreen it and roll it out.

Anyway, things are just moving so fast and we're learning how to use it in so many different ways.

I just focus on obviously the marketing stuff and then internally, however, anyway, I just hope that you guys are all paying attention and you're doing stuff with it and you're trying to figure it out because look at the volume of things we're able to create and how fast we can actually create these things.

And it's like, I don't know how anyone else is going to compete with me.

Um, you know what I mean?

And I'm hoping that you're doing the same thing and like getting into this.

Cause if you start really understanding how to leverage stuff, like no one's gonna be able to compete with you either.

You know what I mean?

Um, yeah, so it's just, ah, it's so cool.