Russell Brunson

and fun and funny.

And, um, so that's what it's been taking a while for me to re rebrand, relaunch, whatever you want to call it, the new version of, um,

of what we're trying to do, but it's going to be really cool.

So I'm going to throw out some ideas.

Idea number one, I own bootstrap.com and I've always wanted to tell the bootstrap story.

I thought someday I was going to write this book called Bootstrap and share how I built ClickFunnels from zero to a billion dollars and bootstrapped it.

But the reality is the way we did it over the last decade is not the way that I would do it now.

So I was like, okay, what if the...

what the shift is like how we built click throws from zero to billion dollars in 10 years and how I'm going to, and how I'm building my next billion dollar company in one year, you know, um, or less or more, I don't know how we were to do it 10 times faster now with AI and then showing like, here's the principle from, uh, you know, from we did the first time that here's how I'm replicating it with one, one thousandth of the staff with 2000 times the speed and precision and, you know, whatever that might be.

Um, it'd be really fun.

so yeah anyway that's one of the big ideas I'm thinking about for the podcast I think it would be more interesting so you get some story time with Russell but then you also get like here's the practical application of how you guys can replicate it now and then even giving you guys the ability to come back and like and you know get things used to like again here's the prompts I used here's the script here's the copy here's the swipe files here's the as I'm showing it then it's like here you guys can do it too I think that'd be really fun so anyway this year's gonna be insane

said january launched one comic club challenge which sold a certification program and um and uh lifetime access to click funnels a bunch of other stuff and each month rolling out new things that new companies new businesses new offers new like it's i sure like it's like russell you're doing so much stuff it's like yeah because i can you know there's so many things that are happening we're able to create such amazing things at such speed um

And it's tough because I know I get people come to my world, maybe this is you, who's like, I'm on every email, Russell, and I'm so confused.

You're doing this and this and this.

And I just want to remind everyone that if you look at my world, I've got six or seven million people on my email list.

And so if we do a big challenge and we get 15,000 people sign up, it means there was...

5,995,000, you know, whatever the number is that they didn't sign up.

And so I got to make new offers and opportunities for them.

And, um, I always tell people like in certification, like they, they saw right now we're working on an e-comm challenge and, um, but I go, Oh, this is a shiny object.

What should I do?