Russell Crowe

I used to love getting up in the dawn, in the darkness, cowdy hat on, stock whip, and getting out and hurting them and all that sort of stuff.

And then over time, started to realize that that's not good for them.

That sort of stuff's not good for them.

So we developed this system at my place where we have a single laneway and all of the other paddocks

go on where the cattle will be go onto that laneway so in the paddock can be you know 100 acres or whatever you know but uh you can muster one man soft voice handful of grain just open the gate you call out a couple of times they come towards you you can get every cow in that laneway then you get up behind them walk behind them and you walk them straight to the yards

Now, we've taken all the fun out of it, but it's just a lot more safer, easier, sensible.

And we don't use hose pipes.

We don't use stock whips anymore.

We don't muster on ATVs.

It's either on foot or horseback.

And we still use working dogs, but the cows don't get...

Upset by the working dogs.

They don't get freaked out by the same way as they get freaked out by an engine roaring up behind them.

And the reason for that kind of pastoral care is because at the end of the day, 100% true, the steak tastes better.

If you don't adrenalize the cattle, if you don't abuse them, you know, it's just better.

You know, it's like more tasteful.

It doesn't have, you know, really adrenalized meat gets a very gamey quality, you know, and, you know, the steak that we serve on the farm because, you know.

I only do all this.

I don't operate it as a business.

I started to operate it as a business for a while there, but kind of found out that everybody in the butchery game is similar to working with people that sell used cars.