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Russell Zwonka

๐Ÿ‘ค Speaker
15 total appearances

Appearances Over Time

Podcast Appearances

Marketplace All-in-One
A fuel-driven economy

That's Chris Blench, CEO of Mavericks Manufacturing Partners, a company near San Diego that makes parts for nuclear power plants and the military.

Marketplace All-in-One
A fuel-driven economy

Blench says the company's playbook is simple.

Marketplace All-in-One
A fuel-driven economy

This move of consolidating and simplifying in the grocery industry has been going on for years now.

Marketplace All-in-One
A fuel-driven economy

Remember Procter & Gamble, the personal care brand, used to own Pringles and Folgers Coffee.

Marketplace All-in-One
A fuel-driven economy

Selling off the food brands makes sense, says Russell Zwonka, who directs the food marketing program at Western Michigan University, because soap and mayonnaise are two really different products to sell.

Marketplace All-in-One
A fuel-driven economy

And if Unilever was going to drop one, the food side just isn't growing much.

Marketplace All-in-One
A fuel-driven economy

Part of that is a change in consumer buying, says Ricky Volpe, an agribusiness professor at Cal Poly San Luis Obispo.

Marketplace All-in-One
A fuel-driven economy

Meaning we're spending more time in the fresh produce and deli sections, less time buying boxes of stuff.

Marketplace All-in-One
A fuel-driven economy

Meaning we still know Hellman's mayonnaise, but we're not committed to buying it, especially if the generic store brand option is a dollar cheaper.

Marketplace All-in-One
A fuel-driven economy

So, Volpe says, good idea for Unilever to get rid of it, but also a good idea for McCormick to pick it up, says Eric Chafee with Case Western Reserve University.

Marketplace All-in-One
A fuel-driven economy

For McCormick, adding mayonnaise is a pretty natural progression to their spice and sauce niche, says Bobby Gibbs with the consulting firm Oliver Wyman.

Marketplace All-in-One
A fuel-driven economy

In the short term, this won't change much for consumers.

Marketplace All-in-One
A fuel-driven economy

But Volpe with Cal Poly says as more brands consolidate power in their corner of the market, they also have an easier time raising their prices.

Marketplace All-in-One
A fuel-driven economy

I'm Kaylee Wells for Marketplace.