Ryan Alford

they get fire in their belly, but then it dies if you don't have the building blocks of something broader. You need the community to kind of keep you in it. You need the recovery because if you're chilling yourself and not recovering at all, then they get down and out, like you said. So,

they get fire in their belly, but then it dies if you don't have the building blocks of something broader. You need the community to kind of keep you in it. You need the recovery because if you're chilling yourself and not recovering at all, then they get down and out, like you said. So,

they get fire in their belly, but then it dies if you don't have the building blocks of something broader. You need the community to kind of keep you in it. You need the recovery because if you're chilling yourself and not recovering at all, then they get down and out, like you said. So,

I can see and all I know is the periphery, you know, I've heard, I've had people many times, you do burn, whatever, whatever. So I'm going to make a promise to you that I'll go, I'm going to go hit burn up here at Greenville eventually. But what's it been like growing the business, man? I mean, going, I mean, Just that kind of scale is incredible.

I can see and all I know is the periphery, you know, I've heard, I've had people many times, you do burn, whatever, whatever. So I'm going to make a promise to you that I'll go, I'm going to go hit burn up here at Greenville eventually. But what's it been like growing the business, man? I mean, going, I mean, Just that kind of scale is incredible.

I can see and all I know is the periphery, you know, I've heard, I've had people many times, you do burn, whatever, whatever. So I'm going to make a promise to you that I'll go, I'm going to go hit burn up here at Greenville eventually. But what's it been like growing the business, man? I mean, going, I mean, Just that kind of scale is incredible.

But you take care of people that take care of you. That's usually... That's right. Reciprocation is powerful just when you're trying to do the right thing. You said you started... I heard licensing in there. I talked to Jeff about this a little bit. Licensing versus franchising versus the thought process there. And you mentioned it. If you aren't serving your franchisees...

But you take care of people that take care of you. That's usually... That's right. Reciprocation is powerful just when you're trying to do the right thing. You said you started... I heard licensing in there. I talked to Jeff about this a little bit. Licensing versus franchising versus the thought process there. And you mentioned it. If you aren't serving your franchisees...

But you take care of people that take care of you. That's usually... That's right. Reciprocation is powerful just when you're trying to do the right thing. You said you started... I heard licensing in there. I talked to Jeff about this a little bit. Licensing versus franchising versus the thought process there. And you mentioned it. If you aren't serving your franchisees...

you know, then what are you doing? You know, as far as growing the business. Cause again, if you're searching them, they're making money, they're happy. You get more franchisees and you grow, uh, But what's it like, truly, what's been some of the secret sauce to scaling like that? Now that you've done it, was there stuff that you would have gone, damn, I wish I had done that sooner?

you know, then what are you doing? You know, as far as growing the business. Cause again, if you're searching them, they're making money, they're happy. You get more franchisees and you grow, uh, But what's it like, truly, what's been some of the secret sauce to scaling like that? Now that you've done it, was there stuff that you would have gone, damn, I wish I had done that sooner?

you know, then what are you doing? You know, as far as growing the business. Cause again, if you're searching them, they're making money, they're happy. You get more franchisees and you grow, uh, But what's it like, truly, what's been some of the secret sauce to scaling like that? Now that you've done it, was there stuff that you would have gone, damn, I wish I had done that sooner?

Or what are some of those learning lessons?

Or what are some of those learning lessons?

Or what are some of those learning lessons?

I mean, that's what it is. Like, just for anybody listening, Bird Bootcamp as a brand or Bird as a brand, the way you grow brand awareness isn't always just advertising. When you have... 200, 400, 500, 1,000 locations and the signage and thus in-market marketing and word of mouth, it grows the brand. It's rich in frequency at the highest level with that distribution.

I mean, that's what it is. Like, just for anybody listening, Bird Bootcamp as a brand or Bird as a brand, the way you grow brand awareness isn't always just advertising. When you have... 200, 400, 500, 1,000 locations and the signage and thus in-market marketing and word of mouth, it grows the brand. It's rich in frequency at the highest level with that distribution.

I mean, that's what it is. Like, just for anybody listening, Bird Bootcamp as a brand or Bird as a brand, the way you grow brand awareness isn't always just advertising. When you have... 200, 400, 500, 1,000 locations and the signage and thus in-market marketing and word of mouth, it grows the brand. It's rich in frequency at the highest level with that distribution.

There's a lot of way to grow brand recognition and brand awareness that's not always just advertising in its truest sense because... Every new location that throws up a sign and, you know, community for bird builds the bird brand, right?

There's a lot of way to grow brand recognition and brand awareness that's not always just advertising in its truest sense because... Every new location that throws up a sign and, you know, community for bird builds the bird brand, right?