Ryan Alford

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You know that one shirt you keep grabbing without thinking about it because it just works for everything?

That's Poncho Outdoors for me.

I've been wearing their flannels and their denim shirts lately, and I don't say this often, these things surprised me.

Most flannels I've owned feel stiff,

bulky, just something that's not stylish.

Like you're either dressing for the outdoors or dinner, but never both.

Poncho nailed that balance.

They're soft, they stretch, they actually move with you.

And then you notice the little things, the zip pocket, the magnetic closure, even the built-in lens cloth.

It's clear someone actually thought this through.

And the denim shirt, honestly, feels broken in from day one.