Ryan Alford

Right.

Yeah. Everybody's got their hands that they know, like the collectibles, you know, realm and the trading cards. They see the smart people are connecting the dots and building units, you know, around how you connect all these things together and how you leverage it to, you know, keep fans being fans. And, you know, I think the smart the winners are going to. Not that they'll necessarily be losers.

Yeah. Everybody's got their hands that they know, like the collectibles, you know, realm and the trading cards. They see the smart people are connecting the dots and building units, you know, around how you connect all these things together and how you leverage it to, you know, keep fans being fans. And, you know, I think the smart the winners are going to. Not that they'll necessarily be losers.

Yeah. Everybody's got their hands that they know, like the collectibles, you know, realm and the trading cards. They see the smart people are connecting the dots and building units, you know, around how you connect all these things together and how you leverage it to, you know, keep fans being fans. And, you know, I think the smart the winners are going to. Not that they'll necessarily be losers.

I don't know if there's any losers. I won't go that far, but there's definitely going to be some big winners. It's had some rocky moments, I think, the Fanatics and Tops. There's been some stuff. But you can't deny that it feels directionally right is my observation.

I don't know if there's any losers. I won't go that far, but there's definitely going to be some big winners. It's had some rocky moments, I think, the Fanatics and Tops. There's been some stuff. But you can't deny that it feels directionally right is my observation.

I don't know if there's any losers. I won't go that far, but there's definitely going to be some big winners. It's had some rocky moments, I think, the Fanatics and Tops. There's been some stuff. But you can't deny that it feels directionally right is my observation.

Did that deal need to happen, though? Pardon? The Panini tops, did that deal need to happen, though? Would it have been better for the industry? Yeah.

Did that deal need to happen, though? Pardon? The Panini tops, did that deal need to happen, though? Would it have been better for the industry? Yeah.

Did that deal need to happen, though? Pardon? The Panini tops, did that deal need to happen, though? Would it have been better for the industry? Yeah.

Yeah, I know. Everything is so polarizing. It's all black and white. You know, like, I mean, but in sports, you kind of – it feels like you can – I mean, you're always rooting for one team or the other, but it just feels – it's different than, you know, the shit that's out there that is just – and polarizing. I don't feel like fandom is polarizing. It's just fandom.

Yeah, I know. Everything is so polarizing. It's all black and white. You know, like, I mean, but in sports, you kind of – it feels like you can – I mean, you're always rooting for one team or the other, but it just feels – it's different than, you know, the shit that's out there that is just – and polarizing. I don't feel like fandom is polarizing. It's just fandom.

Yeah, I know. Everything is so polarizing. It's all black and white. You know, like, I mean, but in sports, you kind of – it feels like you can – I mean, you're always rooting for one team or the other, but it just feels – it's different than, you know, the shit that's out there that is just – and polarizing. I don't feel like fandom is polarizing. It's just fandom.

Talk to me about, you know, what SI is doing. You know, like I think, when you think about the collectibles, it's so ironic. Old Sports Illustrated magazine, like one of the most collected things, like, you know, for sports fans especially. Like I've got, I'm not even, I just in the last six months have gotten back into collecting cards. But I wouldn't consider myself like a lifelong collector.

Talk to me about, you know, what SI is doing. You know, like I think, when you think about the collectibles, it's so ironic. Old Sports Illustrated magazine, like one of the most collected things, like, you know, for sports fans especially. Like I've got, I'm not even, I just in the last six months have gotten back into collecting cards. But I wouldn't consider myself like a lifelong collector.

Talk to me about, you know, what SI is doing. You know, like I think, when you think about the collectibles, it's so ironic. Old Sports Illustrated magazine, like one of the most collected things, like, you know, for sports fans especially. Like I've got, I'm not even, I just in the last six months have gotten back into collecting cards. But I wouldn't consider myself like a lifelong collector.

But I am when I go, I've got like 10 or 20. Sports Illustrated has a whole bunch over the years. Some are autographs. I went to Clemson, so I got some Dabo Sweeney and Deshaun Watson. That meant more a few years ago, but we won't go down that road. Anyway, it is what it is. It just fits. Talk to me about what Sports Illustrated and you've been doing. What is that division exactly? Yeah.

But I am when I go, I've got like 10 or 20. Sports Illustrated has a whole bunch over the years. Some are autographs. I went to Clemson, so I got some Dabo Sweeney and Deshaun Watson. That meant more a few years ago, but we won't go down that road. Anyway, it is what it is. It just fits. Talk to me about what Sports Illustrated and you've been doing. What is that division exactly? Yeah.

But I am when I go, I've got like 10 or 20. Sports Illustrated has a whole bunch over the years. Some are autographs. I went to Clemson, so I got some Dabo Sweeney and Deshaun Watson. That meant more a few years ago, but we won't go down that road. Anyway, it is what it is. It just fits. Talk to me about what Sports Illustrated and you've been doing. What is that division exactly? Yeah.

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