Ryan Alford

It's Ryan Offord.

I'm your host.

Welcome to Right About Now.

Hey, where we said we're always getting right, it's always about what works now.

That's really the mantra for today.

We got John Davids.

He's the CEO of Influicity, and he is the writer and the author of Marketing Superpowers.

What's up, John?

Anyone that has superpowers or is writing about them as Superman, Batman growing up, I was pretty pumped.

The biggest thing is you know how to grab attention, and that's the key today is grabbing attention, but you got a lot of substance behind it.

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You know that one shirt you keep grabbing without thinking about it because it just works for everything?

That's Poncho Outdoors for me.