Ryan Alford

Or what are some of those learning lessons?

Or what are some of those learning lessons?

I mean, that's what it is. Like, just for anybody listening, Bird Bootcamp as a brand or Bird as a brand, the way you grow brand awareness isn't always just advertising. When you have... 200, 400, 500, 1,000 locations and the signage and thus in-market marketing and word of mouth, it grows the brand. It's rich in frequency at the highest level with that distribution.

I mean, that's what it is. Like, just for anybody listening, Bird Bootcamp as a brand or Bird as a brand, the way you grow brand awareness isn't always just advertising. When you have... 200, 400, 500, 1,000 locations and the signage and thus in-market marketing and word of mouth, it grows the brand. It's rich in frequency at the highest level with that distribution.

I mean, that's what it is. Like, just for anybody listening, Bird Bootcamp as a brand or Bird as a brand, the way you grow brand awareness isn't always just advertising. When you have... 200, 400, 500, 1,000 locations and the signage and thus in-market marketing and word of mouth, it grows the brand. It's rich in frequency at the highest level with that distribution.

There's a lot of way to grow brand recognition and brand awareness that's not always just advertising in its truest sense because... Every new location that throws up a sign and, you know, community for bird builds the bird brand, right?

There's a lot of way to grow brand recognition and brand awareness that's not always just advertising in its truest sense because... Every new location that throws up a sign and, you know, community for bird builds the bird brand, right?

There's a lot of way to grow brand recognition and brand awareness that's not always just advertising in its truest sense because... Every new location that throws up a sign and, you know, community for bird builds the bird brand, right?

Yep. We call it, uh, you gotta drive brand and demand. It's, uh, Brandon, it's those two things. That's what we preach to clients and, uh, Sometimes our clients, they just want to drive the demand. I'm like, you got to invest in the brand, baby. You know, that's what's going to pay over time. Uh, everybody wants sales overnight, but brands built over time.

Yep. We call it, uh, you gotta drive brand and demand. It's, uh, Brandon, it's those two things. That's what we preach to clients and, uh, Sometimes our clients, they just want to drive the demand. I'm like, you got to invest in the brand, baby. You know, that's what's going to pay over time. Uh, everybody wants sales overnight, but brands built over time.

Yep. We call it, uh, you gotta drive brand and demand. It's, uh, Brandon, it's those two things. That's what we preach to clients and, uh, Sometimes our clients, they just want to drive the demand. I'm like, you got to invest in the brand, baby. You know, that's what's going to pay over time. Uh, everybody wants sales overnight, but brands built over time.

We're taking the BS out of business, baby. We'll see you next time. Right about now.

We're taking the BS out of business, baby. We'll see you next time. Right about now.

We're taking the BS out of business, baby. We'll see you next time. Right about now.

This has been right about now with Ryan Alford, a Radcast Network production. Visit ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.

This has been right about now with Ryan Alford, a Radcast Network production. Visit ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.

This has been right about now with Ryan Alford, a Radcast Network production. Visit ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.

What's up, guys? Welcome to Right About Now. It's your weekly business news, marketing news, and just all the tips and guidance you need as you run your daily lives. I'm joined, as always, by Chris Hansen in Miami. What's up, Chris? How are you, Ryan? I'm good here on May 9th, 2025. We appreciate everyone for listening wherever, however, you're place shifting. That's what it's called.

What's up, guys? Welcome to Right About Now. It's your weekly business news, marketing news, and just all the tips and guidance you need as you run your daily lives. I'm joined, as always, by Chris Hansen in Miami. What's up, Chris? How are you, Ryan? I'm good here on May 9th, 2025. We appreciate everyone for listening wherever, however, you're place shifting. That's what it's called.

What's up, guys? Welcome to Right About Now. It's your weekly business news, marketing news, and just all the tips and guidance you need as you run your daily lives. I'm joined, as always, by Chris Hansen in Miami. What's up, Chris? How are you, Ryan? I'm good here on May 9th, 2025. We appreciate everyone for listening wherever, however, you're place shifting. That's what it's called.