Ryan Alford

And, you know, they'd be in a lot of patent trademark lawsuits, but they'd manage those with, you know, all the lawyers, but they'd get it done, right?

Oh, yeah. I remember. I was sitting here thinking as you were talking. ICR. Intensity. Community. Recovery.

Oh, yeah. I remember. I was sitting here thinking as you were talking. ICR. Intensity. Community. Recovery.

Oh, yeah. I remember. I was sitting here thinking as you were talking. ICR. Intensity. Community. Recovery.

I simplify for my... I've been in marketing jobs. I like acronyms and simplicity. Yeah, but it's great. I mean... But that sounds like the building blocks of a long-term program and not, like you said, a gimmick. Because everybody gets that fire when they're ready to, okay, I need to lose some weight. I've got an event coming up, whatever.

I simplify for my... I've been in marketing jobs. I like acronyms and simplicity. Yeah, but it's great. I mean... But that sounds like the building blocks of a long-term program and not, like you said, a gimmick. Because everybody gets that fire when they're ready to, okay, I need to lose some weight. I've got an event coming up, whatever.

I simplify for my... I've been in marketing jobs. I like acronyms and simplicity. Yeah, but it's great. I mean... But that sounds like the building blocks of a long-term program and not, like you said, a gimmick. Because everybody gets that fire when they're ready to, okay, I need to lose some weight. I've got an event coming up, whatever.

they get fire in their belly, but then it dies if you don't have the building blocks of something broader. You need the community to kind of keep you in it. You need the recovery because if you're chilling yourself and not recovering at all, then they get down and out, like you said. So,

they get fire in their belly, but then it dies if you don't have the building blocks of something broader. You need the community to kind of keep you in it. You need the recovery because if you're chilling yourself and not recovering at all, then they get down and out, like you said. So,

they get fire in their belly, but then it dies if you don't have the building blocks of something broader. You need the community to kind of keep you in it. You need the recovery because if you're chilling yourself and not recovering at all, then they get down and out, like you said. So,

I can see and all I know is the periphery, you know, I've heard, I've had people many times, you do burn, whatever, whatever. So I'm going to make a promise to you that I'll go, I'm going to go hit burn up here at Greenville eventually. But what's it been like growing the business, man? I mean, going, I mean, Just that kind of scale is incredible.

I can see and all I know is the periphery, you know, I've heard, I've had people many times, you do burn, whatever, whatever. So I'm going to make a promise to you that I'll go, I'm going to go hit burn up here at Greenville eventually. But what's it been like growing the business, man? I mean, going, I mean, Just that kind of scale is incredible.

I can see and all I know is the periphery, you know, I've heard, I've had people many times, you do burn, whatever, whatever. So I'm going to make a promise to you that I'll go, I'm going to go hit burn up here at Greenville eventually. But what's it been like growing the business, man? I mean, going, I mean, Just that kind of scale is incredible.

But you take care of people that take care of you. That's usually... That's right. Reciprocation is powerful just when you're trying to do the right thing. You said you started... I heard licensing in there. I talked to Jeff about this a little bit. Licensing versus franchising versus the thought process there. And you mentioned it. If you aren't serving your franchisees...

But you take care of people that take care of you. That's usually... That's right. Reciprocation is powerful just when you're trying to do the right thing. You said you started... I heard licensing in there. I talked to Jeff about this a little bit. Licensing versus franchising versus the thought process there. And you mentioned it. If you aren't serving your franchisees...

But you take care of people that take care of you. That's usually... That's right. Reciprocation is powerful just when you're trying to do the right thing. You said you started... I heard licensing in there. I talked to Jeff about this a little bit. Licensing versus franchising versus the thought process there. And you mentioned it. If you aren't serving your franchisees...

you know, then what are you doing? You know, as far as growing the business. Cause again, if you're searching them, they're making money, they're happy. You get more franchisees and you grow, uh, But what's it like, truly, what's been some of the secret sauce to scaling like that? Now that you've done it, was there stuff that you would have gone, damn, I wish I had done that sooner?

you know, then what are you doing? You know, as far as growing the business. Cause again, if you're searching them, they're making money, they're happy. You get more franchisees and you grow, uh, But what's it like, truly, what's been some of the secret sauce to scaling like that? Now that you've done it, was there stuff that you would have gone, damn, I wish I had done that sooner?

you know, then what are you doing? You know, as far as growing the business. Cause again, if you're searching them, they're making money, they're happy. You get more franchisees and you grow, uh, But what's it like, truly, what's been some of the secret sauce to scaling like that? Now that you've done it, was there stuff that you would have gone, damn, I wish I had done that sooner?

Or what are some of those learning lessons?