Ryan Alford

Two questions on that for transition. Like first, and you mentioned it, um, It was good for the business.

Two questions on that for transition. Like first, and you mentioned it, um, It was good for the business.

Two questions on that for transition. Like first, and you mentioned it, um, It was good for the business.

I tell people that they don't completely recognize like when things like Shark Tank and things like these things where you can get your company like out there, like the monetary and brand impact of that awareness that you can't buy, by the way, or you can, and it's just way more than you'd ever spend. I'm assuming there was some rebound. I mean, I'm like some upshot from that on some level.

I tell people that they don't completely recognize like when things like Shark Tank and things like these things where you can get your company like out there, like the monetary and brand impact of that awareness that you can't buy, by the way, or you can, and it's just way more than you'd ever spend. I'm assuming there was some rebound. I mean, I'm like some upshot from that on some level.

I tell people that they don't completely recognize like when things like Shark Tank and things like these things where you can get your company like out there, like the monetary and brand impact of that awareness that you can't buy, by the way, or you can, and it's just way more than you'd ever spend. I'm assuming there was some rebound. I mean, I'm like some upshot from that on some level.

When it was working. When it worked.

When it was working. When it worked.

When it was working. When it worked.

is uh, you know, as you expanded past Facebook and started to get the broader, I mean, it's Facebook has people, I don't think realize how many billion people are on Facebook and how broad, you know, the awareness is, but what was the, the percentage of like us versus non us? And was it, we talking pretty much 95, nine, I mean, majorly us based.

is uh, you know, as you expanded past Facebook and started to get the broader, I mean, it's Facebook has people, I don't think realize how many billion people are on Facebook and how broad, you know, the awareness is, but what was the, the percentage of like us versus non us? And was it, we talking pretty much 95, nine, I mean, majorly us based.

is uh, you know, as you expanded past Facebook and started to get the broader, I mean, it's Facebook has people, I don't think realize how many billion people are on Facebook and how broad, you know, the awareness is, but what was the, the percentage of like us versus non us? And was it, we talking pretty much 95, nine, I mean, majorly us based.

And what were the channels that kind of, what were the awareness channels that they kind of flowed after Facebook other than just distribution itself?

And what were the channels that kind of, what were the awareness channels that they kind of flowed after Facebook other than just distribution itself?

And what were the channels that kind of, what were the awareness channels that they kind of flowed after Facebook other than just distribution itself?

but let's say before you went into retail what was your mix like you know because everybody hears amazon they get scared like margins and all that stuff how did you tackle i mean you obviously started d2c which is the smartest place best margins all that what was your balance with taking on amazon and what's your perspective there with just overall mix and things a lot of people get scared of that but it's such a behemoth it's hard to ignore

but let's say before you went into retail what was your mix like you know because everybody hears amazon they get scared like margins and all that stuff how did you tackle i mean you obviously started d2c which is the smartest place best margins all that what was your balance with taking on amazon and what's your perspective there with just overall mix and things a lot of people get scared of that but it's such a behemoth it's hard to ignore

but let's say before you went into retail what was your mix like you know because everybody hears amazon they get scared like margins and all that stuff how did you tackle i mean you obviously started d2c which is the smartest place best margins all that what was your balance with taking on amazon and what's your perspective there with just overall mix and things a lot of people get scared of that but it's such a behemoth it's hard to ignore

And, you know, they'd be in a lot of patent trademark lawsuits, but they'd manage those with, you know, all the lawyers, but they'd get it done, right?

And, you know, they'd be in a lot of patent trademark lawsuits, but they'd manage those with, you know, all the lawyers, but they'd get it done, right?