Ryan Alford

John David, everybody's going to love this, man.

You don't even have to make the product.

I can always start promoting some concepts.

I

I hate the term.

I don't hate the tactics.

I just hate the perception of performance.

All companies are in business to make sales.

We need some performance.

But you can't have performance when you don't have a movement.

You can't have sizzle without the steak, baby.

I do always think, though, on the own side, some of the decisions have to be made with keeping up with that community delivering.

Because email is certainly the channel.

You want that first party data.

You want to be able to have that direct communication.

Are you a proponent of building these internal walled gardens?

How else are we keeping that community intact beyond email?

any final counsel, any final tips, tricks, things that you're seeing on your radar or things that you want to convey to our audience?

If you only make one sale to a customer and you aren't building a relationship for lifetime value and for repeat sales and referrals and word of mouth, you can never outrun the new customer game.

You will never get where you need to go.