Ryan Alford

Like, is that just like, is that like rule one? Like, let's say you're someone that's you've, you've built one or two locations and they're super successful and like, Oh, I'm ready to franchise, but you just happen to have a name. that you didn't trademark or can't trademark, do you immediately need to trade, get a different name?

Like, is that just like, is that like rule one? Like, let's say you're someone that's you've, you've built one or two locations and they're super successful and like, Oh, I'm ready to franchise, but you just happen to have a name. that you didn't trademark or can't trademark, do you immediately need to trade, get a different name?

Yeah, you're Smith Fitness, like Smith Fitness. And, you know, and it's wonderful. You're making millions. You know that it's a everything can be done. you know, transition to a successful franchise, but Smith Fitness, what you started out with and what you built with just happens to be a non-trademark. It's like, well, do I need to change my name? I don't know.

Yeah, you're Smith Fitness, like Smith Fitness. And, you know, and it's wonderful. You're making millions. You know that it's a everything can be done. you know, transition to a successful franchise, but Smith Fitness, what you started out with and what you built with just happens to be a non-trademark. It's like, well, do I need to change my name? I don't know.

Yeah, you're Smith Fitness, like Smith Fitness. And, you know, and it's wonderful. You're making millions. You know that it's a everything can be done. you know, transition to a successful franchise, but Smith Fitness, what you started out with and what you built with just happens to be a non-trademark. It's like, well, do I need to change my name? I don't know.

It made me think of that when you started. I'm like, damn, how many people might start down this path and they've got an amazing business, but maybe they didn't either think about it or they just pick something too common.

It made me think of that when you started. I'm like, damn, how many people might start down this path and they've got an amazing business, but maybe they didn't either think about it or they just pick something too common.

It made me think of that when you started. I'm like, damn, how many people might start down this path and they've got an amazing business, but maybe they didn't either think about it or they just pick something too common.

Google doesn't mean anything. You have 30 years ago or 25, you're probably that long ago, but, uh, Jeff, I know you've had some incredible experiences through your success and what you've done. Let's go right at Undercover Boss. I know our audience has probably heard of that. Maybe even seen you. They may have gone, I recognize that guy. He had the goatee. And they were trying to put it together.

Google doesn't mean anything. You have 30 years ago or 25, you're probably that long ago, but, uh, Jeff, I know you've had some incredible experiences through your success and what you've done. Let's go right at Undercover Boss. I know our audience has probably heard of that. Maybe even seen you. They may have gone, I recognize that guy. He had the goatee. And they were trying to put it together.

Google doesn't mean anything. You have 30 years ago or 25, you're probably that long ago, but, uh, Jeff, I know you've had some incredible experiences through your success and what you've done. Let's go right at Undercover Boss. I know our audience has probably heard of that. Maybe even seen you. They may have gone, I recognize that guy. He had the goatee. And they were trying to put it together.

Talk about how that came about and just the overall experience.

Talk about how that came about and just the overall experience.

Talk about how that came about and just the overall experience.

Yeah.

Yeah.

Yeah.

Yeah. That's smart. I hope you got media training before. That sounds like you did. No, I didn't.

Yeah. That's smart. I hope you got media training before. That sounds like you did. No, I didn't.

Yeah. That's smart. I hope you got media training before. That sounds like you did. No, I didn't.