Ryan Alford

You've got micro influencers, you've got big influencers, all that.

It's hard for me to divide the line because people always go, should I just be an influencer?

Does this enter into your foray much?

You've got to have something to offer.

Yeah, that's the evolution right there.

It's gotten a little better with people recognizing that just the sports cars and beach photos and all the aspirational content versus the meaningful, truly building a community.

That's where you see the divide of the ironically the haves and the have nots.

Show me what's seemingly a well-made, thoughtful, yet underproduced video, and I'll show you who's probably making six figures versus the opposite of the beach photos and everything else, who's probably living the reverse lifestyle.

Do you think with most people or brands trying to build the movement and trying to get that universe, where does the pitfalls come?

Maybe some of the things that holding people back or what's their biggest problem kind of getting to that stage?

You get your unifying message.

You get your social proof.

You have all the content.

You're doing these things.

But is one way or another, is it pay to play?

Or can these things really happen organically?

You down with MVC?

Yeah, you know me.

Minimum viable concept.

You don't even have to make the product.