Ryan Alford

And when they ask you how you heard about them, let them know right about now.

sent you.

Really respect a lot of what I see that you're doing and excited to kind of get behind all of it.

I appreciate that.

Let's set the table, give a little bit of your brief background and who the hell you are.

It sounds like a cool word.

There's influence in there and there's action.

So it's kind of influence.

Influencer marketing is an interesting world.

It's been around longer than you think, but it's evolved.

It's definitely changed.

What's your view just on influencer marketing and the evolution of it?

With TV declining, like linear TV, social media doing what it's done, it's been rising a long time, podcasting rising, all these mediums.

It's almost becoming individual influencers or people are almost the TV stations of today.

It's fascinating because it's almost like reality TV meets social media meets authority meets celebrity.

It's this combination of things that makes it the content entertainment that people want to watch or even education because even TV was used for education and entertainment.

And now influencers are the new CBS, ABC, NBC.

I don't know if you've ever thought about it like that.

What's been your experience now having the agency and working with more of the self-made influencers, I imagine, and the ones that do it?

It seems like in a way, not everyone's good necessarily in front of the camera and the mic, but what's the balance between what's necessary to be an influencer?