Ryan Alford

Or is your TV, your phone, sitting in the shopping line? It's hard to know, but officially, YouTube's taking off the gloves, saying, we are the TV. And I think what we're really talking about is what we said before, which is cable. It's the way with which content is delivered. And the app... the web, et cetera, for how content gets delivered to your phone or your TV, doesn't really matter.

But what does matter is more 18 to 49s are watching it than all of linear TV, which is TV that plays on its own schedule and not yours. Not hard to see that that was coming, but YouTube has also made it where you can discover more content. I mean, think about how hard it is even today. I have YouTube TV and I want to know what's on. So I go to the guide.

But what does matter is more 18 to 49s are watching it than all of linear TV, which is TV that plays on its own schedule and not yours. Not hard to see that that was coming, but YouTube has also made it where you can discover more content. I mean, think about how hard it is even today. I have YouTube TV and I want to know what's on. So I go to the guide.

But what does matter is more 18 to 49s are watching it than all of linear TV, which is TV that plays on its own schedule and not yours. Not hard to see that that was coming, but YouTube has also made it where you can discover more content. I mean, think about how hard it is even today. I have YouTube TV and I want to know what's on. So I go to the guide.

Going to the guide is like the death by a thousand pinpricks. Oh, my God. What is on? What's not on? Okay, I'm done. I'll just watch sports again. I've already seen this game. I'm still watching it because I don't want to go back to the guide. Shoot me now. YouTube, you can discover new things. They have an algorithm. They know what you've watched.

Going to the guide is like the death by a thousand pinpricks. Oh, my God. What is on? What's not on? Okay, I'm done. I'll just watch sports again. I've already seen this game. I'm still watching it because I don't want to go back to the guide. Shoot me now. YouTube, you can discover new things. They have an algorithm. They know what you've watched.

Going to the guide is like the death by a thousand pinpricks. Oh, my God. What is on? What's not on? Okay, I'm done. I'll just watch sports again. I've already seen this game. I'm still watching it because I don't want to go back to the guide. Shoot me now. YouTube, you can discover new things. They have an algorithm. They know what you've watched.

You think cable TV has figured out in 45 years how to show what I am actually interested in? Hell no. It's still showing me lifetime movies when I log on. Maybe my wife was watching them. I don't know, but she doesn't have time to watch them. So this is about ease of discovery, removing friction. This could apply to any industry. You want to know why things die? Because people, services, apps die.

You think cable TV has figured out in 45 years how to show what I am actually interested in? Hell no. It's still showing me lifetime movies when I log on. Maybe my wife was watching them. I don't know, but she doesn't have time to watch them. So this is about ease of discovery, removing friction. This could apply to any industry. You want to know why things die? Because people, services, apps die.

You think cable TV has figured out in 45 years how to show what I am actually interested in? Hell no. It's still showing me lifetime movies when I log on. Maybe my wife was watching them. I don't know, but she doesn't have time to watch them. So this is about ease of discovery, removing friction. This could apply to any industry. You want to know why things die? Because people, services, apps die.

Any insert product here comes along and removes friction, solves a problem, makes it easier. YouTube makes it easy to find what you're looking for. Quick search, quick find, and it's learning constantly. Just like that TikTok algorithm that's got you staying up till 2 a.m. down the rabbit hole. Similar to sitting here with YouTube. So TV's not dead. Friction is dead.

Any insert product here comes along and removes friction, solves a problem, makes it easier. YouTube makes it easy to find what you're looking for. Quick search, quick find, and it's learning constantly. Just like that TikTok algorithm that's got you staying up till 2 a.m. down the rabbit hole. Similar to sitting here with YouTube. So TV's not dead. Friction is dead.

Any insert product here comes along and removes friction, solves a problem, makes it easier. YouTube makes it easy to find what you're looking for. Quick search, quick find, and it's learning constantly. Just like that TikTok algorithm that's got you staying up till 2 a.m. down the rabbit hole. Similar to sitting here with YouTube. So TV's not dead. Friction is dead.

That's what YouTube figured out. That's why they're winning. That's why... People like me don't want to go... Hey, don't let friends go to the TV guide. I'm telling you. You'll thank me. I can't stand it. That's why people are watching more YouTube. That's why podcast discovery is happening faster on YouTube than anywhere else. It's not necessarily...

That's what YouTube figured out. That's why they're winning. That's why... People like me don't want to go... Hey, don't let friends go to the TV guide. I'm telling you. You'll thank me. I can't stand it. That's why people are watching more YouTube. That's why podcast discovery is happening faster on YouTube than anywhere else. It's not necessarily...

That's what YouTube figured out. That's why they're winning. That's why... People like me don't want to go... Hey, don't let friends go to the TV guide. I'm telling you. You'll thank me. I can't stand it. That's why people are watching more YouTube. That's why podcast discovery is happening faster on YouTube than anywhere else. It's not necessarily...

that watching content and video or TV, none of that's dead. All of that is alive and well. What is dead is friction and making it hard and staying with old solutions that don't solve new problems and new expectations. Expectations have changed. We don't live with things that get in our way to find what we want. We watch when we want, watch what we want, when we want, how we want it.

that watching content and video or TV, none of that's dead. All of that is alive and well. What is dead is friction and making it hard and staying with old solutions that don't solve new problems and new expectations. Expectations have changed. We don't live with things that get in our way to find what we want. We watch when we want, watch what we want, when we want, how we want it.

that watching content and video or TV, none of that's dead. All of that is alive and well. What is dead is friction and making it hard and staying with old solutions that don't solve new problems and new expectations. Expectations have changed. We don't live with things that get in our way to find what we want. We watch when we want, watch what we want, when we want, how we want it.

And that's what YouTube mastered. And that's why they're winning. And that's why it's going to be a while before anyone replaces them. We've been talking trading cards. Why don't I go write it again? MLB is launching digital collectibles. We talked to Gary Vee recently. And look, it's not and. Is it physical trading cards? Or excuse me, it's not or. It's and.