Ryan Broderick

You have the separation of like the viral thing and the meme like happens around like 2009 and like 2013.

Basically, I get separates probably because of places like Gawker and BuzzFeed.

Yeah, there is something there about – like there's something to that in a way.

And I do think a lot of the internet is returning to that where it's like you are doing – like Timothee Chalamet's entire Oscar campaign was to do things that other people would post about.

Clavicular's whole deal is like being clipped by other people, right?

Like it is coming back into fashion.

There is one blog here that actually would be – like is very useful to talk about because I hadn't really put it together until just now that it is absolutely a proto like main character factory, Hipster Runoff.

The sort of line from Hipster Runoff to Gawker is like so clear where like, you know, you had this like basically like a harassment campaign against What's Her Face from Best Coast for like several years.

And Carl's or Charles or whatever from Hipster Runoff was very, very aggressive at women in particular, like going after how young women were using MySpace and playing music and sort of doing that thing that is now, I think, becoming more fashionable again as well, which is like,

I saw someone phrase this perfectly the other day and I forget who said it and I'm really sorry, but it was something like basically people are replacing the word bourgeoisie on the Internet with women.

Like everything that a woman does is inherently considered capitalistic and thus should be ridiculed.

Mm hmm.

And Carl's was very early being like, all of these women who are trying to make music, like putting like a Best Coast song in a car commercial or whatever should actually die.

And I'm going to write about them all day long because of it.

And you already have this like very like post 9-11 misogyny culture that's sort of like in its – it's mutating and morphing.

And so you get this moment between like 2009, 2013 where like we're just going to like go after anyone on the internet that we think is annoying and it's fine because they're on the internet and they chose to put themselves out there.

Oh, yeah, there is tons of those.

Right.

It's come back around.

And it's, you know, I'd have to look more closely at a timeline of these things, but I do wonder if...