Ryan Buckley

Yeah.

Yeah.

Yeah.

And I think each GM just kind of negotiates that.

Yeah.

The thesis that was there when the founders sold was still there when I sold.

And that thesis is that specifically SDK intelligence is a niche market that's worth a lot.

It's very valuable to a handful of people in the mobile data industry.

And basically we've kind of cycled through all of the customers.

There's a handful of players in this business, but I mean, I think more to the point, and this is something that you've brought up in your podcast in the past, you've had conversations like this.

It's essentially a feature versus a platform.

And MightySignal very much like really good at the single feature about what it does, breaking apart apps, looking for SDKs, tracking it in the database.

It's not...

really a full-blown company.

There's just not enough meat on that bone.

It would have taken a tremendous amount of investment for us to compete against the likes of App Annie.

They're kind of the elephant in the room.

Apptopia is another big one, really nice company, great product, but they have all of these other data sets in addition to SDK intelligence.

So that was basically why they sold.

We kind of figured we'd maybe hit saturation on a pure SDK Intel market.