Ryan Daniel Moran

But then you realize as you get to a certain point that, oh my goodness, there's something called enterprise value. in business. We forget about this as cash flow entrepreneurs. We think about cash in, cash out. Wait a minute, there's this whole other side of it called enterprise value. That's the value of your business when it is sold.

And of course, there's a variety of different ways that you can calculate how much a business is worth. Poor man's math just is a multiple of profit. And our business at its peak was doing about $4 million. I think maybe a million. Now I forget. It's been so long. We sold it for $16 million. That was the valuation. But here's the kicker. Here's the asterisk. I didn't get all that money up front.

And of course, there's a variety of different ways that you can calculate how much a business is worth. Poor man's math just is a multiple of profit. And our business at its peak was doing about $4 million. I think maybe a million. Now I forget. It's been so long. We sold it for $16 million. That was the valuation. But here's the kicker. Here's the asterisk. I didn't get all that money up front.

And of course, there's a variety of different ways that you can calculate how much a business is worth. Poor man's math just is a multiple of profit. And our business at its peak was doing about $4 million. I think maybe a million. Now I forget. It's been so long. We sold it for $16 million. That was the valuation. But here's the kicker. Here's the asterisk. I didn't get all that money up front.

I got most of it split with my partner, 50-50. But we didn't get all that up front. We carried some to ride with the private equity group. because they wanted to take it to $50 million, $100 million, and me at 29 going, you guys are the big guys with these deep pockets. You've done this before. You know how to build businesses to $50 and $100 million. Well, they don't know internet marketing.

I got most of it split with my partner, 50-50. But we didn't get all that up front. We carried some to ride with the private equity group. because they wanted to take it to $50 million, $100 million, and me at 29 going, you guys are the big guys with these deep pockets. You've done this before. You know how to build businesses to $50 and $100 million. Well, they don't know internet marketing.

I got most of it split with my partner, 50-50. But we didn't get all that up front. We carried some to ride with the private equity group. because they wanted to take it to $50 million, $100 million, and me at 29 going, you guys are the big guys with these deep pockets. You've done this before. You know how to build businesses to $50 and $100 million. Well, they don't know internet marketing.

They don't know the skills that you and I have and everybody listening to this is so good at. It gets corporatized and bureaucracized. And so a few years after selling the company, the company went bankrupt. They got away from the playbook that made it successful. They got away from the entrepreneurial spirit. And I bought it back for a few pennies on the dollar.

They don't know the skills that you and I have and everybody listening to this is so good at. It gets corporatized and bureaucracized. And so a few years after selling the company, the company went bankrupt. They got away from the playbook that made it successful. They got away from the entrepreneurial spirit. And I bought it back for a few pennies on the dollar.

They don't know the skills that you and I have and everybody listening to this is so good at. It gets corporatized and bureaucracized. And so a few years after selling the company, the company went bankrupt. They got away from the playbook that made it successful. They got away from the entrepreneurial spirit. And I bought it back for a few pennies on the dollar.

I've now been rebuilding that business. It's now pacing seven figures again. When we bought it back, it was doing a few hundred thousand dollars in revenue. Rudy, we were doing $10 million a year in sales when we sold it. $10 million. It was doing a few hundred thousand dollars in revenue. That's how much that it had degraded. So we bought it back. But on the same exact playbook, hadn't changed.

I've now been rebuilding that business. It's now pacing seven figures again. When we bought it back, it was doing a few hundred thousand dollars in revenue. Rudy, we were doing $10 million a year in sales when we sold it. $10 million. It was doing a few hundred thousand dollars in revenue. That's how much that it had degraded. So we bought it back. But on the same exact playbook, hadn't changed.

I've now been rebuilding that business. It's now pacing seven figures again. When we bought it back, it was doing a few hundred thousand dollars in revenue. Rudy, we were doing $10 million a year in sales when we sold it. $10 million. It was doing a few hundred thousand dollars in revenue. That's how much that it had degraded. So we bought it back. But on the same exact playbook, hadn't changed.

Same product, same people, same strategies. And guess what? The company is growing again. And we're still fairly early in that climb up process, but now we're pacing seven figures again. We're still relaunching the product line. And the intent is to bring it back to its old glory days. And then we'll see what happens.

Same product, same people, same strategies. And guess what? The company is growing again. And we're still fairly early in that climb up process, but now we're pacing seven figures again. We're still relaunching the product line. And the intent is to bring it back to its old glory days. And then we'll see what happens.

Same product, same people, same strategies. And guess what? The company is growing again. And we're still fairly early in that climb up process, but now we're pacing seven figures again. We're still relaunching the product line. And the intent is to bring it back to its old glory days. And then we'll see what happens.

We could sell it again or we could just build a really great business that we're excited to have. That's the full story.

We could sell it again or we could just build a really great business that we're excited to have. That's the full story.

We could sell it again or we could just build a really great business that we're excited to have. That's the full story.

Here's the takeaway that was so profound for me. This is how valuable our skill set is as entrepreneurs or marketers and founders. Sometimes we forget because most of us grew up just wanting to make money. We just wanted to have a different life. And so we learn a skill set. We learn to monetize it.