Ryan Daniel Moran

Well, one of the things I learned, but I learned this the hard way, is that as the controller of a very profitable company, I have the asset that everybody wants. So at 29, when I'm selling a company and people are dangling eight-figure checks in front of me, I'm sitting here going, oh... Oh, these people, there's this big checks. Yes, what do you want me to do, Mr. So-and-so?

I felt like I had none of the control, none of the leverage. I learned that I had all of the leverage. And if I had done one thing differently, or if I could go back and change one thing, I would have shown up to every one of those discussions with a potential buyer with my term sheet saying, these are the terms we will accept. These are the things that we will and will not accept.

I felt like I had none of the control, none of the leverage. I learned that I had all of the leverage. And if I had done one thing differently, or if I could go back and change one thing, I would have shown up to every one of those discussions with a potential buyer with my term sheet saying, these are the terms we will accept. These are the things that we will and will not accept.

I felt like I had none of the control, none of the leverage. I learned that I had all of the leverage. And if I had done one thing differently, or if I could go back and change one thing, I would have shown up to every one of those discussions with a potential buyer with my term sheet saying, these are the terms we will accept. These are the things that we will and will not accept.

This is what we'd like to do. Let me know if you would like to proceed. We didn't do that. And so we were, we were the insecure guy trying to approach a cute girl in public.

This is what we'd like to do. Let me know if you would like to proceed. We didn't do that. And so we were, we were the insecure guy trying to approach a cute girl in public.

This is what we'd like to do. Let me know if you would like to proceed. We didn't do that. And so we were, we were the insecure guy trying to approach a cute girl in public.

That's right. So I would have shown up with what I was looking for and who I was going to get into business with. And I didn't feel like I had that leverage because people were dangling big checks in front of me. And so when you realize that you're the hot girl at the dance, you are the thing that everybody wants, you show up with more confidence and then you can find the right partner.

That's right. So I would have shown up with what I was looking for and who I was going to get into business with. And I didn't feel like I had that leverage because people were dangling big checks in front of me. And so when you realize that you're the hot girl at the dance, you are the thing that everybody wants, you show up with more confidence and then you can find the right partner.

That's right. So I would have shown up with what I was looking for and who I was going to get into business with. And I didn't feel like I had that leverage because people were dangling big checks in front of me. And so when you realize that you're the hot girl at the dance, you are the thing that everybody wants, you show up with more confidence and then you can find the right partner.

And that's the one thing I wish I could do over.

And that's the one thing I wish I could do over.

And that's the one thing I wish I could do over.

Forever exactly right. The last thing that I'll add to maximizing enterprise value is how dramatically things can change with a few relationships. So I'll give you an example. I now invest in e-commerce companies and we have a low-carb snack brand, a high-protein, low-carb snack brand.

Forever exactly right. The last thing that I'll add to maximizing enterprise value is how dramatically things can change with a few relationships. So I'll give you an example. I now invest in e-commerce companies and we have a low-carb snack brand, a high-protein, low-carb snack brand.

Forever exactly right. The last thing that I'll add to maximizing enterprise value is how dramatically things can change with a few relationships. So I'll give you an example. I now invest in e-commerce companies and we have a low-carb snack brand, a high-protein, low-carb snack brand.

And that brand, if we were to just sell it to somebody right now, just based on numbers and profit, it might sell for like a million dollars. But we partnered with an influencer who's huge in the space, perfect person for this brand specifically. And we did not pay this person in the form of U.S. dollars in order to talk about our products. We gave him shares in the business.

And that brand, if we were to just sell it to somebody right now, just based on numbers and profit, it might sell for like a million dollars. But we partnered with an influencer who's huge in the space, perfect person for this brand specifically. And we did not pay this person in the form of U.S. dollars in order to talk about our products. We gave him shares in the business.

And that brand, if we were to just sell it to somebody right now, just based on numbers and profit, it might sell for like a million dollars. But we partnered with an influencer who's huge in the space, perfect person for this brand specifically. And we did not pay this person in the form of U.S. dollars in order to talk about our products. We gave him shares in the business.

It was a small minority share, but if you calculate shares to dollar value, it's way more than he would get from a sponsorship deal. And we said, as soon as you sign this deal, the value of your shares actually goes up by 200%, maybe 300%. Why? Because the business with this person on the cap table is now a more predictable high growth company