Ryan Holiday

But all the while, I was learning from Dov Charney, who was at that time a marketing genius who'd sort of figured out how one generates earned media with sort of provocative advertising campaigns. So I did a lot of campaigns, but I also learned from him. And that's kind of how I've gone through my career is like, who's someone who's doing something really interesting?

But all the while, I was learning from Dov Charney, who was at that time a marketing genius who'd sort of figured out how one generates earned media with sort of provocative advertising campaigns. So I did a lot of campaigns, but I also learned from him. And that's kind of how I've gone through my career is like, who's someone who's doing something really interesting?

But all the while, I was learning from Dov Charney, who was at that time a marketing genius who'd sort of figured out how one generates earned media with sort of provocative advertising campaigns. So I did a lot of campaigns, but I also learned from him. And that's kind of how I've gone through my career is like, who's someone who's doing something really interesting?

But all the while, I was learning from Dov Charney, who was at that time a marketing genius who'd sort of figured out how one generates earned media with sort of provocative advertising campaigns. So I did a lot of campaigns, but I also learned from him. And that's kind of how I've gone through my career is like, who's someone who's doing something really interesting?

But all the while, I was learning from Dov Charney, who was at that time a marketing genius who'd sort of figured out how one generates earned media with sort of provocative advertising campaigns. So I did a lot of campaigns, but I also learned from him. And that's kind of how I've gone through my career is like, who's someone who's doing something really interesting?

But all the while, I was learning from Dov Charney, who was at that time a marketing genius who'd sort of figured out how one generates earned media with sort of provocative advertising campaigns. So I did a lot of campaigns, but I also learned from him. And that's kind of how I've gone through my career is like, who's someone who's doing something really interesting?

But all the while, I was learning from Dov Charney, who was at that time a marketing genius who'd sort of figured out how one generates earned media with sort of provocative advertising campaigns. So I did a lot of campaigns, but I also learned from him. And that's kind of how I've gone through my career is like, who's someone who's doing something really interesting?

Who's doing something that I don't know how to do? And how can I take something that I do know how to do, add value there, and then take value in terms of learning how to do it in a different or a better way? And basically, the philosophy at American Apparel was, if you're boring, you have to spend a lot of money to get people to see what you're doing.

Who's doing something that I don't know how to do? And how can I take something that I do know how to do, add value there, and then take value in terms of learning how to do it in a different or a better way? And basically, the philosophy at American Apparel was, if you're boring, you have to spend a lot of money to get people to see what you're doing.

Who's doing something that I don't know how to do? And how can I take something that I do know how to do, add value there, and then take value in terms of learning how to do it in a different or a better way? And basically, the philosophy at American Apparel was, if you're boring, you have to spend a lot of money to get people to see what you're doing.

Who's doing something that I don't know how to do? And how can I take something that I do know how to do, add value there, and then take value in terms of learning how to do it in a different or a better way? And basically, the philosophy at American Apparel was, if you're boring, you have to spend a lot of money to get people to see what you're doing.

Who's doing something that I don't know how to do? And how can I take something that I do know how to do, add value there, and then take value in terms of learning how to do it in a different or a better way? And basically, the philosophy at American Apparel was, if you're boring, you have to spend a lot of money to get people to see what you're doing.

Who's doing something that I don't know how to do? And how can I take something that I do know how to do, add value there, and then take value in terms of learning how to do it in a different or a better way? And basically, the philosophy at American Apparel was, if you're boring, you have to spend a lot of money to get people to see what you're doing.

Who's doing something that I don't know how to do? And how can I take something that I do know how to do, add value there, and then take value in terms of learning how to do it in a different or a better way? And basically, the philosophy at American Apparel was, if you're boring, you have to spend a lot of money to get people to see what you're doing.

Who's doing something that I don't know how to do? And how can I take something that I do know how to do, add value there, and then take value in terms of learning how to do it in a different or a better way? And basically, the philosophy at American Apparel was, if you're boring, you have to spend a lot of money to get people to see what you're doing.

Who's doing something that I don't know how to do? And how can I take something that I do know how to do, add value there, and then take value in terms of learning how to do it in a different or a better way? And basically, the philosophy at American Apparel was, if you're boring, you have to spend a lot of money to get people to see what you're doing.

Who's doing something that I don't know how to do? And how can I take something that I do know how to do, add value there, and then take value in terms of learning how to do it in a different or a better way? And basically, the philosophy at American Apparel was, if you're boring, you have to spend a lot of money to get people to see what you're doing.

If you play it safe, you have to spend a lot of money to catch people's attention. But if you do things that are provocative or transgressive or different or unusual or experimental, well, not only is that stuff often cheaper, but it breaks through the noise. And so at American Apparel, you know, they didn't use they didn't use professional models. They didn't use Photoshop.

If you play it safe, you have to spend a lot of money to catch people's attention. But if you do things that are provocative or transgressive or different or unusual or experimental, well, not only is that stuff often cheaper, but it breaks through the noise. And so at American Apparel, you know, they didn't use they didn't use professional models. They didn't use Photoshop.

If you play it safe, you have to spend a lot of money to catch people's attention. But if you do things that are provocative or transgressive or different or unusual or experimental, well, not only is that stuff often cheaper, but it breaks through the noise. And so at American Apparel, you know, they didn't use they didn't use professional models. They didn't use Photoshop.