Ryan Holiday
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The inability to see what's happening in their pipeline.
And part of the reason they can't do that is because they use software or CRM that's so complicated that people don't even log in.
I do this all the time.
You get some tool and you're like, I'm going to use it.
And then...
then it's so complicated you don't use it.
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I don't know if you've ever done any live shopping, but it's blowing up.
And some of the kids, I don't know if I call them kids, but some of the Gen Z kids on my staff had to tell me about it.