Ryan Holmes

I mean, it's easier to do when we look at our self-serve business that way.

We think of the self-serve as kind of the minimum opportunity.

But, you know, often we'll, you know, we know what our CAC LTV of a self-serve customer is.

But then there's also the... What is that, Ryan, of a self-serve?

it's in the, it's in the, the high hundreds of range and LTV, uh, is similar.

That's what I was referring to.

Yeah, of course we care about logo churn.

You know, I think it's very important that we're looking at logo churn.

And we have a team that's purely focused on that.

We think about the usability of the product, the engagement of the product, think about how we can create and add value to our customers.

And if you're not doing that, then, you know, you have a lot of risk there.

And, you know, so it's hugely important for us.

Sorry, Nathan.

As a private company, we're just going to keep that under our hats for now.

When we're public, obviously, it's full open kimono.

But right now, we've got a lot of people, a lot of competitors that are really interested in a lot of the numbers.

And no problems with you asking, but I'm just going to keep that private for now.

Yeah, you know, I think there's a lot of industry numbers out there.

You know, you want to see, you know, annualized.

Some of the numbers that you mentioned, constant contact, that's a very high churn.