Ryan Knudson

I mean, I imagine that, right?

How often do you get that in business?

So it's not only that China is just so huge in terms of what it's bringing in for the company, but it's also just growing so fast.

So if you think about yourself as an investor, you're thinking like, wow, this is incredible.

Companies like Nike announced that they were not going to source from Xinjiang.

And around 2021, Chinese nationalists sort of cottoned on to what these Western brands had been saying and took great offense to it.

They took a big hit in sales and they just had to put their head down for a while.

That's right.

So it just showed how it was becoming much harder to both succeed in the U.S.

and the West and succeed in China at the same time.

Anta was making decent quality athletic shoes and was able to advertise to the Chinese market that we're a Chinese shoe brand.

And they were able to sell shoes rather inexpensively, right?

I mean, Nike did have large markups, right?

That's why China brought in so much profit.

China's got really good material scientists, right?

I mean, it's just this global manufacturing hub at this point.

They figured out how to make, you know, really good foam.

And, you know, they had their own recipe that they developed with Chinese scientists they worked with.

And pretty soon they were making, you know, quite good running shoes.

Yeah.