Ryan Knutson

This is like got to be one of the most expensive hobbies that exists.

This is like got to be one of the most expensive hobbies that exists.

And what did the introduction of the Epic Pass mean for Vale's business?

And what did the introduction of the Epic Pass mean for Vale's business?

And what did the introduction of the Epic Pass mean for Vale's business?

The Epic Pass revolutionized the ski industry. And by the late 2010s, other ski companies introduced their own versions, in many cases by partnering with other ski resorts. Now, two alternatives are the Icon Pass and the Indy Pass, but neither have been able to reach Vail's scale. And when the pandemic hit, tons of people caught the skiing bug. And Vail suddenly had a lot more potential customers.

The Epic Pass revolutionized the ski industry. And by the late 2010s, other ski companies introduced their own versions, in many cases by partnering with other ski resorts. Now, two alternatives are the Icon Pass and the Indy Pass, but neither have been able to reach Vail's scale. And when the pandemic hit, tons of people caught the skiing bug. And Vail suddenly had a lot more potential customers.

The Epic Pass revolutionized the ski industry. And by the late 2010s, other ski companies introduced their own versions, in many cases by partnering with other ski resorts. Now, two alternatives are the Icon Pass and the Indy Pass, but neither have been able to reach Vail's scale. And when the pandemic hit, tons of people caught the skiing bug. And Vail suddenly had a lot more potential customers.

Right, here's the perfect thing I can do when I'm stuck at home, just go outside and ski.

Right, here's the perfect thing I can do when I'm stuck at home, just go outside and ski.

Right, here's the perfect thing I can do when I'm stuck at home, just go outside and ski.

The price of the Epic Pass went from $979 down to $783. And it was a huge hit. A lot of people bought it. And what was the sort of peak of this business strategy? Uh...

The price of the Epic Pass went from $979 down to $783. And it was a huge hit. A lot of people bought it. And what was the sort of peak of this business strategy? Uh...

The price of the Epic Pass went from $979 down to $783. And it was a huge hit. A lot of people bought it. And what was the sort of peak of this business strategy? Uh...

Is the downslope going to be a black diamond, a double black diamond, a blue maybe, or a green? Or is that Bunny Hill?

Is the downslope going to be a black diamond, a double black diamond, a blue maybe, or a green? Or is that Bunny Hill?

Is the downslope going to be a black diamond, a double black diamond, a blue maybe, or a green? Or is that Bunny Hill?

Before we hit those moguls, we're going to take a quick break in the lodge. After Vale dropped the price of the Epic Pass in 2021, the company saw an avalanche of new customers.

Before we hit those moguls, we're going to take a quick break in the lodge. After Vale dropped the price of the Epic Pass in 2021, the company saw an avalanche of new customers.

Before we hit those moguls, we're going to take a quick break in the lodge. After Vale dropped the price of the Epic Pass in 2021, the company saw an avalanche of new customers.