Ryan Knutson

Why did that happen? Why did they lose their relevance?

Why did that happen? Why did they lose their relevance?

So how did you set about trying to make Gap more culturally relevant? How do you do that for a brand that used to be cool but isn't that cool anymore?

So how did you set about trying to make Gap more culturally relevant? How do you do that for a brand that used to be cool but isn't that cool anymore?

So how did you set about trying to make Gap more culturally relevant? How do you do that for a brand that used to be cool but isn't that cool anymore?

So at your last job as the chief operating officer of Mattel, you got a lot of credit for reinvigorating the Barbie brand. Can you draw some comparisons? Were there comparisons that you can draw between what you did at Barbie and Mattel for what you're now doing at Gap?

So at your last job as the chief operating officer of Mattel, you got a lot of credit for reinvigorating the Barbie brand. Can you draw some comparisons? Were there comparisons that you can draw between what you did at Barbie and Mattel for what you're now doing at Gap?

So at your last job as the chief operating officer of Mattel, you got a lot of credit for reinvigorating the Barbie brand. Can you draw some comparisons? Were there comparisons that you can draw between what you did at Barbie and Mattel for what you're now doing at Gap?

A pair of khakis that comes to life, perhaps.

A pair of khakis that comes to life, perhaps.

A pair of khakis that comes to life, perhaps.

So do you think that Gap needs to have its own music streaming service now to get back to the music roots? Look, I think it's possible.

So do you think that Gap needs to have its own music streaming service now to get back to the music roots? Look, I think it's possible.

So do you think that Gap needs to have its own music streaming service now to get back to the music roots? Look, I think it's possible.

I wanted to talk with you about your decision to bring in the fashion designer, Zach Posen, who a lot of people have talked about having a big influence on the brand. He's Gap's creative director. He's been described as a boy wonder in the fashion world. He's well known for his role as a judge on the reality show Project Runway. Why did you want to hire him?

I wanted to talk with you about your decision to bring in the fashion designer, Zach Posen, who a lot of people have talked about having a big influence on the brand. He's Gap's creative director. He's been described as a boy wonder in the fashion world. He's well known for his role as a judge on the reality show Project Runway. Why did you want to hire him?

I wanted to talk with you about your decision to bring in the fashion designer, Zach Posen, who a lot of people have talked about having a big influence on the brand. He's Gap's creative director. He's been described as a boy wonder in the fashion world. He's well known for his role as a judge on the reality show Project Runway. Why did you want to hire him?

One of the things that he's been doing is, you know, he dressed Timothee Chalamet at a red carpet event. He dressed Divine Joy Randolph for the Met Gala. How important are things like that? This sort of like little collaborations, little partnerships with celebrities to try to make the brand feel cooler and more relevant?

One of the things that he's been doing is, you know, he dressed Timothee Chalamet at a red carpet event. He dressed Divine Joy Randolph for the Met Gala. How important are things like that? This sort of like little collaborations, little partnerships with celebrities to try to make the brand feel cooler and more relevant?

One of the things that he's been doing is, you know, he dressed Timothee Chalamet at a red carpet event. He dressed Divine Joy Randolph for the Met Gala. How important are things like that? This sort of like little collaborations, little partnerships with celebrities to try to make the brand feel cooler and more relevant?