Ryan Knutson

The same game parlay was born, and FanDuel brought it to the US in 2019. Now, you could string together a bunch of bets about what would happen in a single game, like that Patrick Mahomes and Jalen Hurts would both throw a touchdown pass, which during this weekend's Super Bowl is extremely likely. When did you start to see it really kind of take off?

Like, when did you start to see consumers really responding to them?

Like, when did you start to see consumers really responding to them?

Like, when did you start to see consumers really responding to them?

— Now, ads for parlays are everywhere.

— Now, ads for parlays are everywhere.

— Now, ads for parlays are everywhere.

— Former NBA star Charles Barkley pitches his same-game Barclay. And comedian Kevin Hart shares his picks on social media, sponsored by DraftKings.

— Former NBA star Charles Barkley pitches his same-game Barclay. And comedian Kevin Hart shares his picks on social media, sponsored by DraftKings.

— Former NBA star Charles Barkley pitches his same-game Barclay. And comedian Kevin Hart shares his picks on social media, sponsored by DraftKings.

— But the hype isn't just coming from paid spokespeople.

— But the hype isn't just coming from paid spokespeople.

— But the hype isn't just coming from paid spokespeople.

By the time the 4 o'clock games were kicking off, Alex was starting to think that she could win her bet. Each leg kept hitting. Joe Mixon had scored a touchdown, and Mike Evans got one too. Her bet went from looking like a ridiculous long shot to something that could actually happen. And then the LA Rams took the field. Off play action.

By the time the 4 o'clock games were kicking off, Alex was starting to think that she could win her bet. Each leg kept hitting. Joe Mixon had scored a touchdown, and Mike Evans got one too. Her bet went from looking like a ridiculous long shot to something that could actually happen. And then the LA Rams took the field. Off play action.

By the time the 4 o'clock games were kicking off, Alex was starting to think that she could win her bet. Each leg kept hitting. Joe Mixon had scored a touchdown, and Mike Evans got one too. Her bet went from looking like a ridiculous long shot to something that could actually happen. And then the LA Rams took the field. Off play action.

Alex needed running back Kyron Williams to get a touchdown, which he did. And she needed wide receiver Cooper Cupp to get 70 receiving yards, which was one leg of her bet that actually had pretty good odds.

Alex needed running back Kyron Williams to get a touchdown, which he did. And she needed wide receiver Cooper Cupp to get 70 receiving yards, which was one leg of her bet that actually had pretty good odds.

Alex needed running back Kyron Williams to get a touchdown, which he did. And she needed wide receiver Cooper Cupp to get 70 receiving yards, which was one leg of her bet that actually had pretty good odds.

Former Super Bowl MVP Cooper Cup. A little more than halfway through the game, he was more than 50 yards short of what Alex needed. Still, it wasn't over yet.