Ryan Knutson

Wow. This is definitely going to make it into the podcast.

Wow. This is definitely going to make it into the podcast.

Grade A Shredder, or Allison as she's more commonly known, knows the biggest name in skiing is Vail Resorts. Vail started out as just one resort near its namesake in Colorado. But over the years, it's grown into a behemoth and now owns and operates 42 ski resorts around the world. And the company has completely revolutionized the business.

Grade A Shredder, or Allison as she's more commonly known, knows the biggest name in skiing is Vail Resorts. Vail started out as just one resort near its namesake in Colorado. But over the years, it's grown into a behemoth and now owns and operates 42 ski resorts around the world. And the company has completely revolutionized the business.

Grade A Shredder, or Allison as she's more commonly known, knows the biggest name in skiing is Vail Resorts. Vail started out as just one resort near its namesake in Colorado. But over the years, it's grown into a behemoth and now owns and operates 42 ski resorts around the world. And the company has completely revolutionized the business.

I mean, I feel like even just like in pop culture, almost just... The name Vale, like I'm going to Vale, is like, ooh, that's a really high-end, classy thing you're going to go do.

I mean, I feel like even just like in pop culture, almost just... The name Vale, like I'm going to Vale, is like, ooh, that's a really high-end, classy thing you're going to go do.

I mean, I feel like even just like in pop culture, almost just... The name Vale, like I'm going to Vale, is like, ooh, that's a really high-end, classy thing you're going to go do.

Vale has amassed a large customer base over the years. But as that customer base has grown, things have gotten a bit icy.

Vale has amassed a large customer base over the years. But as that customer base has grown, things have gotten a bit icy.

Vale has amassed a large customer base over the years. But as that customer base has grown, things have gotten a bit icy.

Welcome to The Journal, our show about money, business, and power. I'm Ryan Knudson. It's Wednesday, February 5th. Coming up on the show, the problems snowballing at Vail Resorts.

Welcome to The Journal, our show about money, business, and power. I'm Ryan Knudson. It's Wednesday, February 5th. Coming up on the show, the problems snowballing at Vail Resorts.

Welcome to The Journal, our show about money, business, and power. I'm Ryan Knudson. It's Wednesday, February 5th. Coming up on the show, the problems snowballing at Vail Resorts.

For decades, skiing in America was pretty straightforward. Ski slopes were largely independent operations. In the business model, it was pretty simple. You bought a day pass, and you went up and down the hill.

For decades, skiing in America was pretty straightforward. Ski slopes were largely independent operations. In the business model, it was pretty simple. You bought a day pass, and you went up and down the hill.

For decades, skiing in America was pretty straightforward. Ski slopes were largely independent operations. In the business model, it was pretty simple. You bought a day pass, and you went up and down the hill.

I remember kids in high school that skied. They'd wear their winter coats and have their ski pass on it growing up in Oregon at Mount Hood.

I remember kids in high school that skied. They'd wear their winter coats and have their ski pass on it growing up in Oregon at Mount Hood.

I remember kids in high school that skied. They'd wear their winter coats and have their ski pass on it growing up in Oregon at Mount Hood.