Ryan Petersen

But with this, we're not satisfied with that.

We're like constantly.

figuring out, okay, we'll just do it.

That's the secret to our success.

We're willing to do what the customer needs with humans as needed.

But constantly say, this is not good.

What are we gonna do software-wise to take this and structure the workflow and put it into a automation?

So we're now on like a freight, just a standard plain vanilla ocean container from any port in Asia to anywhere in the US, inland all the way to destination.

We break it down to about 108 steps that have to be completed.

And 92% of those are done either by software automation or sent out to like a third-party BPO processing entity.

And so that gets our costs down.

And the quality is really good because everything is measurable and precise.

So we've got...

That piece is like really took us a long time to build.

It wasn't like that in the beginning.

In the beginning, it was people picking up the phone and sending a freight email forwarding, I call it.

But that's the way every other freight forwarder in the world does it too.

So we're like, okay, build a better interface for the customer, drive demand, and then have this, we are not satisfied with the way the industry works.

What are we going to do to, you know, structure?

In fact, in many cases, the cost might be higher because if you don't structure the data,