Ryan Petersen

You just forward the email, the PDF, like that could be cheaper than like being like, oh, I got to structure that, put it into our database.

And so your cost can be higher, especially if you're just doing one shipment one time.

Like, why bother structuring the data?

The whole point is that the second time you ship the same thing, your costs are really low because you just go, yeah, do that again.

Oh, that was even before.

Hanjin was the big ocean carrier.

They went bankrupt in 2016.

Oh, it was 2016.

2016 was a very interesting year for freight forwarding that everyone's forgotten about because we all keep talking about expensive freight and all the chaos and problems in supply chain, now tariffs, but COVID, a whole bunch of other things.

Yeah.

the Red Sea crisis, like wars, but... Oh, we're going to get into some of that stuff.

Yeah, I'm sure we will.

But in 2016, it's kind of the opposite.

There was so much capacity.

It was so cheap.

You could ship a container from China to the U.S.

for...

Our cost was like $600.

Normal long run average about $2,000.

Today, I didn't check the price this morning, but it's probably $4,000 or $5,000 right now.