Ryan Petersen

that workflow system I was describing where you have like all these tasks that have to get completed.

And we had taken this idea of efficiency way too seriously to where an operator would just do like one or two of these tasks and do those over and over and over again, like a robot almost.

What will happen, then you have like 50 different people collaborating on one shipment.

That's how fulfillment works.

If you go to a fulfillment center, it's the only way it could work.

You're not going to have the same person like,

unload the truck, put away the goods, take the good bout, put it in the box.

Like you break it into stages.

Right.

And so that's where the Amazon.

background and Flexport background really came in conflict actually, because they break it apart into simple tasks and have the same person do it over and over again.

And like kind of robot, human robots almost like, or literal robots and forwarding, it's much more of a service business.

There's a lot more exceptions that can go wrong.

You're out there in a messy world.

You don't own all the assets.

You don't control all the things that are happening.

You need to like oversee these things and oh, the trucker didn't pick it up.

Like better call a different trucker.

Like,

Oh, they're not responding on the API.