Ryan Petersen

I really like his competitive exclusion principle.

What is that?

It's basically, it comes from biology and it's this idea that in a niche, in an ecological niche ecosystem, there's only a

Two species can't occupy the same niche.

One of them must outcompete the other one.

If they're like for life, they're both occupying the exact same niche.

One will win.

The other will get pushed aside, go extinct or have to adapt.

And so in business, the way to apply that is like you should be able to do all the things that your competitor can do.

You can't leave any room for them to exist because they can do something you can't do.

opposite of this dogma that you should only do one thing and do it really really well it's like actually you should spread out and make sure there's no room for the other guy to stick around and maintain a relationship with your customer just because you're not able to do that thing and we still have some of these i mean we very hard to do everything but he calls it's a there's a wikipedia article about the competitive exclusion principle i think that's pretty interesting i learned from actually just generally peter's whole thing is um

is the worldly wisdom ideas, taking ideas from biology and physics.

And what's his other one is the formula for kinetic energy.

It's one half of mass times velocity squared.

We use velocity as like our main word at Flexport, velocity.

From the kinetic energy formula, it's a square function and mass is only a linear formula.

And so this is why in football, American football is hitting so hard, knocking.

Often it seems like this little guy can just like create way more energy.

Well, they are.

Their velocity, they're running really fast.