Ryan Zofay

And I was like, man, like it's more than just like drug treatment.

It's more than just like a rehab center.

Like we're literally teaching people how to adopt a new lifestyle.

And so I was like, what's a cool lifestyle brand?

And I was thinking we level up because that's the mindset that we all have, like the culture of our company, the people that I'm involved with, the people that we teach.

And anybody in life and anybody listening to us right now, like the whole objective in life is to level up, right?

It's like we're chasing our future self.

And so I felt like it just really resonated with me when we branded it.

Level up.

I love that.

Always trying to level up.

Yeah, for sure.

When you lost all your money and that was rock bottom, did that make you want to keep pursuing money or did you kind of have a different mindset after that?

So when I went to Onsite, that was one of the lessons that I learned.

It was like I was putting money in front of everything, in front of my morals, my values, and I was doing anything and everything to get more success, make more money.

And then I realized that it wasn't aligned with like impact.

It wasn't aligned with fulfillment.

And so at onsite, one of the things were to like dream and make things happen.

It was like a process you go through.

And I remember being in early recovery, living in a halfway house with sober men.