Sabri Beneshour

If you are in the greeting card business, Valentine's Day is more than just a holiday.

It's an opportunity to drive sales, and a huge one.

6.5 billion greeting cards are bought in the U.S.

each year, according to the Greeting Card Association.

For our series, What's That Like?, we spend time with people doing jobs you don't hear about every day.

And today, we connect with Michelle Byrne, who pivoted from graphic design to become a full-time greeting card maker during the pandemic.

That was Michelle Byrne, founder of Paper and Stuff, based in New Jersey.

Consumer spending, by the way, on Valentine's Day is expected to hit a record $29.1 billion, according to the National Retail Federation.

Our executive producer is Nancy Farghali.

Our digital team includes Adam Twinnett, Brock, Emily McCune, and Dylan Miettinen.

Our engineers are Tessa Block and David Schreck.

And in New York, I'm Sabri Beneshour with the Marketplace Morning Report.

AI sends another tremor through stocks.

From Marketplace, I'm Sabri Beneshour, in for David Brancaccio.

AI has been coming for one industry after another recently.

Last week, new AI tools threatened to make software firms obsolete.

Their shares sank.

Then it was insurance brokers.

Same story.

The latest example is in finance.