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Sabrina Parsons

๐Ÿ‘ค Speaker
204 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

72%.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So our management tool depends.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So lots of different factors.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

If you connect an accounting solution, then that churn is getting down there.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

It's not quite two, but it will hover somewhere between three and four if you connect an accounting solution.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

If you don't connect an accounting solution, we're still below that five to seven percent.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So we're better than the 50 percent annual churn.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

If you come in and you're a startup and you're wanting to get access to capital and you're looking at our tool for just that purpose.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So we call that an event driven.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

They're not really thinking about running their business better.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

They just want money.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

They want capital.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

whether it's an SBA loan or an angel investment, those are people who come in already knowing that they're gonna use the product for a short term.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So some of those we will transition to a different cohort and some of those we won't.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So that churn is probably more at the, you know, six to 8% churn.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

really looking at what we call the golden path in the software that then drives to more usage.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So we know that if you can connect an accounting solution, you are worth more to us.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

So we are looking at the cohort of people who connect accounting solutions and we're looking at their golden path.

SaaS Interviews with CEOs, Startups, Founders
1661 How Palo Alto Software Broke $14m in ARR Serving SMB's

What do they do?