Sabrina Parsons
๐ค SpeakerAppearances Over Time
Podcast Appearances
Yeah.
72%.
So our management tool depends.
So lots of different factors.
If you connect an accounting solution, then that churn is getting down there.
It's not quite two, but it will hover somewhere between three and four if you connect an accounting solution.
If you don't connect an accounting solution, we're still below that five to seven percent.
So we're better than the 50 percent annual churn.
If you come in and you're a startup and you're wanting to get access to capital and you're looking at our tool for just that purpose.
So we call that an event driven.
They're not really thinking about running their business better.
They just want money.
They want capital.
whether it's an SBA loan or an angel investment, those are people who come in already knowing that they're gonna use the product for a short term.
So some of those we will transition to a different cohort and some of those we won't.
So that churn is probably more at the, you know, six to 8% churn.
really looking at what we call the golden path in the software that then drives to more usage.
So we know that if you can connect an accounting solution, you are worth more to us.
So we are looking at the cohort of people who connect accounting solutions and we're looking at their golden path.
What do they do?