Safa Tusek

The big trigger happened when President Obama and his wife came in Dakar, Senegal.

It's a fashion brand, which is three things.

Tradimodern, which is a mix of traditions and modernity with the cut and the styles.

High-end.

And then Foreman.

So the brand has been created in 2014.

I think that I have had multiple trigger moments, but that did not push me into doing it because I am in a context where in Africa, like fashion is not taken really, really, really seriously.

Until when I was working at the American Embassy as an economist, the big trigger happened when President Obama and his wife came in Dakar, Senegal.

So I was wearing a dress that I actually designed and I was part of the logistics for receiving President Obama and his wife.

And I was in Goree Island, which is about 14 minutes away.

The president couple was visiting the island and Mrs. Obama, one of her personal assistants, came to me.

And at that moment, I was not doing, you know, Saraya yet.

I was at the embassy working as a

as a full-time economist.

And she came to me and she was like, where is your dress coming from?

And I said, well, I designed it myself.

And she said, you know, Mrs. Obama would have loved to have your dress.

And at that moment, I knew that it was time to stop everything and to do this 100%.

So that was in 2013 when they came.

And in 2014, I was fully doing my business.