Sahil Bloom

And if you have a platform or if you have built some unique distribution or some unique strategic perspective or if you have a unique SEO capability or unique paid marketing capability, there's a way where you can actually invest via your energy rather than cash.

And if you have a platform or if you have built some unique distribution or some unique strategic perspective or if you have a unique SEO capability or unique paid marketing capability, there's a way where you can actually invest via your energy rather than cash.

So the art of the deal, if you will, is really about identifying what is that sort of unique edge that you might have to make this business bigger than it is today, where you can sort of invest that into the business in addition to or instead of any upfront capital.

So the art of the deal, if you will, is really about identifying what is that sort of unique edge that you might have to make this business bigger than it is today, where you can sort of invest that into the business in addition to or instead of any upfront capital.

Yeah.

Yeah.

Yeah, I mean you probably have – I bet there are 10 businesses that you'll think of over the next like month now that you have this in mind that you'll see and say, oh, I could probably actually like invest in this or be a part of it and drive business into it.

Yeah, I mean you probably have – I bet there are 10 businesses that you'll think of over the next like month now that you have this in mind that you'll see and say, oh, I could probably actually like invest in this or be a part of it and drive business into it.

That as just an idea comes from Peter Lynch is this like very famous Wall Street legend who wrote this book.

That as just an idea comes from Peter Lynch is this like very famous Wall Street legend who wrote this book.

I think it's called One Up on Wall Street.

I think it's called One Up on Wall Street.

One of the best investing books of all time.

One of the best investing books of all time.

It's sort of a legendary one.

It's sort of a legendary one.

And one of his best investments of his career was he invested in Hanes, the underwear company.

And one of his best investments of his career was he invested in Hanes, the underwear company.

And he invested in it because his wife came home from like CBS or something and she had picked up a pair of like Hanes pantyhose.

And he invested in it because his wife came home from like CBS or something and she had picked up a pair of like Hanes pantyhose.