Sal Di Stefano

You go to the park.

You talk to people.

Let's predict your all-cause mortality with a grip tester.

You just talk to people outside.

Trainers don't like it because it's scary.

And when you look at social media, it lies to you because, oh, my God, look at these guys with all these followers.

They must be building a series.

I'm going to tell you right now, if I was going to turn a trainer into a six-figure trainer, I wouldn't even have them start a social media.

We're going outside right now.

We're going to go get you a client.

And just to back up with what Adam said, your social media is to support what you're doing by walking around and talking to people and meeting people.

Your social media –

Your social media is not your business.

That's not your business.

So the focus is I'm talking to people.

I'm getting them in front of me.

I'm getting as many people in front of me as possible.

And this is how I'm going to build my business.

And then as an afterthought, the conversations I have, whatever, I'll post it on social media to support my business.

But that's not your business.