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Salim Rashamwala

πŸ‘€ Person
98 total appearances

Appearances Over Time

Podcast Appearances

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

So, Marc, when LamΓ­n says he's selling on the street, what exactly does he mean?

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

And even when I was little, he'd import things as a side business and sometimes he'd enlist me to help sell them at garage sales and flea markets.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

So I'm always interested in the techniques and tricks of getting people to buy things street side.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

How common is it?

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

The way he's telling the story is fun and energetic, but what they have to do is in response to something that's actually dangerous.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

Lamine shared a pretty terrifying story with us where a Montero was possibly killed by police in 2015 in a city called Salou, about an hour and a half away from Barcelona.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

Police entered the home of a Montero early one morning.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

It's easy to forget that there's an actual danger to these situations of quasi-personhood or, I don't know, quasi-citizenship that the law can create.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

Did the protests actually change anything for the Monteros?

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

Meaning they were sick of being excluded from the labor market and the social systems, all because the law made it hard for them to work.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

It's like recognizing the language that a system has, right?

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

Even though you're not officially allowed into that system, you can start changing things.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

It's almost like they didn't wait for permission in the best possible sense.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

After the break, Lamine and other Monteros collectively push all the way back against the system, taking what they learned from street vending and adding a whole new set of tools.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

The logo sits in the center of the t-shirt, and at a glance, it's simple.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

Two curved rectangles forming the image of a floating piece of cloth that almost looks like it's being set on the ground.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

But the shapes also form the outline of a boat, a part of their migration story.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

And now they had their first product ready, these shirts with a distinct logo on it.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

And they were ready to introduce themselves to the world.

TED Talks Daily
Sunday Pick: Barcelona: streetwear with a political twist | Far Flung

So how did they do that?