Sam Duboff

Maybe 10 years ago, there wasn't enough money to go around. Now there is every year across Spotify and all the other streaming services. There's so much money to be made. And so now that's putting artists more in control. they can think, all right, here's the options I have. Here's, you know, the team I might need around me. Let me talk to other artists and learn what that might look like.

Maybe 10 years ago, there wasn't enough money to go around. Now there is every year across Spotify and all the other streaming services. There's so much money to be made. And so now that's putting artists more in control. they can think, all right, here's the options I have. Here's, you know, the team I might need around me. Let me talk to other artists and learn what that might look like.

You know, there's great creators like you are helping to educate artists about, you know, what they might need to navigate their career. And so once the money's there, we hope that's going to trickle down to artists understanding they have more options and they can think about what the best path for them is.

You know, there's great creators like you are helping to educate artists about, you know, what they might need to navigate their career. And so once the money's there, we hope that's going to trickle down to artists understanding they have more options and they can think about what the best path for them is.

Yeah, it's so critical. And a lot of these contracts can be, you know, can stay with you for years. So artists being really thoughtful about who they're partnering with, the team they want around them. Hopefully there's more and more educational resources out there for them to start to navigate it because it's big decisions and a lot of artists just want to focus on the music.

Yeah, it's so critical. And a lot of these contracts can be, you know, can stay with you for years. So artists being really thoughtful about who they're partnering with, the team they want around them. Hopefully there's more and more educational resources out there for them to start to navigate it because it's big decisions and a lot of artists just want to focus on the music.

Totally.

Totally.

Yeah, there's some really challenging parts of the music business. The part that's kind of beautiful and works really well is that 67 cents. It's that for every dollar we make for music, that's more money going to artists and songwriters, writers. So for 10 years ago, Spotify had like 15 million subscribers. Now we have over 250 million subscribers.

Yeah, there's some really challenging parts of the music business. The part that's kind of beautiful and works really well is that 67 cents. It's that for every dollar we make for music, that's more money going to artists and songwriters, writers. So for 10 years ago, Spotify had like 15 million subscribers. Now we have over 250 million subscribers.

That's aggressively investing and launching in hundreds of new markets. We're in 180 markets now. billions of dollars in marketing to get people to understand why they would pay for streaming, to pay for streaming, all the engineering costs, building it, the legal costs, and so on. The team that licenses all the music. And so that's how we got to where we are today.

That's aggressively investing and launching in hundreds of new markets. We're in 180 markets now. billions of dollars in marketing to get people to understand why they would pay for streaming, to pay for streaming, all the engineering costs, building it, the legal costs, and so on. The team that licenses all the music. And so that's how we got to where we are today.

By us growing our business from 10 years ago, quite small, to what it is today, that's what's grown the royalty pool from one billion a year to 10 billion a year. Yes. Right. It's the same thing.

By us growing our business from 10 years ago, quite small, to what it is today, that's what's grown the royalty pool from one billion a year to 10 billion a year. Yes. Right. It's the same thing.

And so incentives are really aligned. And that's the part that's great, even though, yeah, there's a lot of parts that are pretty.

And so incentives are really aligned. And that's the part that's great, even though, yeah, there's a lot of parts that are pretty.

Yeah. Like you go back 20 years to CDs and between the, you know, store, all the kind of middlemen between even the label to the consumer, it was more like 40 to 45% that would go out before it reached rights holders. Yeah. So 33%, you know, which is true across all the streaming services, way less than that because streaming is more efficient than shipping CDs all over the world.

Yeah. Like you go back 20 years to CDs and between the, you know, store, all the kind of middlemen between even the label to the consumer, it was more like 40 to 45% that would go out before it reached rights holders. Yeah. So 33%, you know, which is true across all the streaming services, way less than that because streaming is more efficient than shipping CDs all over the world.

But yeah, it's a tough business. There's a lot to build. It's a really competitive space and we're happy to be able to grow as much as we have.

But yeah, it's a tough business. There's a lot to build. It's a really competitive space and we're happy to be able to grow as much as we have.