Sam Jacobs

Sam Jacobs is Time's editor-in-chief.

Sam, good morning.

Welcome to today.

You can reveal right now who it is.

We're ready for it.

OK, let me just let's just get this out of the way, Sam, because the world is on fire right now.

And, you know, this is person of the year and it's purports to say this is the most influential person or group of persons in the world this year.

You pick Taylor.

We know about her influence.

How did you justify this decision?

I'm Sam Jacobs and we're really gonna be talking about this shift that I've been writing about on social media from growth at any cost to profitable, efficient growth and what the tenets of profitable, efficient growth are and how to achieve it for your business and a couple quick steps and hints because a lot of what we're doing and talking about, we try to implement and embody within Pavilion the company in addition to Pavilion the community.

So raise your hand if you're familiar with Pavilion the community.

All right, so Pavilion is the world's largest go-to-market community for high-growth executives in the world.

It's 10,000 members all over the world.

It's a paid membership organization.

So people pay to be members, companies pay to be members, and we provide education, we provide peer-based support, we provide incredible in-person experiences not dissimilar from this.

And hopefully we help people accelerate their careers by giving them the tools they need to be best-in-class go-to-market operators.

So that's what the business of Pavilion provides back to its members.

It's a recurring revenue business.

It's not a software business, but it is a recurring revenue business paid for primarily through membership dues.