Sam Parr

That police escort isn't free.

Where's the ROI?

I can't put into Excel sheet the ROI of getting people to care.

Of getting people goosebumps.

And it's the same thing, by the way, with all of Mr. B's crew, because it's like, you work with Jimmy, you're doing things a certain way.

He makes you feel...

Like you're a part of something huge, something special, something unstoppable, something that's going to be, you know, something that's a once in a lifetime ride.

And so people give a once in a lifetime level of effort towards it.

Yeah, I don't think it changes at all.

Like if it's boring to you, then yeah, it's boring to them.

Is it boring to you?

Like, it's the guy selling the notepads.

Is he selling a notepad?

Or is he selling something much bigger than that, right?

Is it like, you know, Jesse Itzler, he's there, he sells a wall calendar.

A piece of plastic you put on the wall, it's $30.

Now, you could look at that, you could be like, it's just a calendar, who cares?

Or you could be like, you know, he told me the story, you know, about like people in his life that, like, why did you get so into this?

And how did you turn away from the money monster?

Because that's what I think is really remarkable of him.