Sam Parr

You're PE.

You're going, man, all of our hotels are failing.

No one's going to Airbnbs.

The nail salon just shut down because people aren't leaving their houses.

The movie theaters went bankrupt.

Where can we put our money?

And they looked at this simple blue collar that we were like second-class citizens.

And they go, wait a minute.

These guys have predictable income.

They're needed.

They've shown month after month, year after year that they can continue to grow and they're sophisticated.

They use things like Power BI.

They use things, advanced analytics.

And when they realized that, the money started shooting in like crazy.

There's miracle stories.

And the multiples are still really, really high.

What they did learn is you got to keep the founder involved because the founder, you know, is kind of the glue.

And if you pay the founder a lot of money, are they going to stay on and get happy and keep the culture?

Because imagine giving a guy that worked his ass off $100 million and

And having them, hey, dude, I want you to stick around and be the same.