Sam Parr

Go ahead.

Jesse, what do you do for leisure?

He's like 100 mile races.

Yeah.

And you're like, no, no, he's cool, he's chill.

All right, so culture is an action word.

Okay, so I think for most companies, culture is just a set of generic words that are written on a wall that nobody remembers and definitely nobody's using in their day-to-day action.

And I think that probably what, if you look at the companies that I thought had the most unique culture

outcome, most unique output of what they make, right?

What is the unique input that leads to that?

So Jesse Cole was there.

Jesse Cole from Savannah Bananas.

We had him on the podcast.

you know, unbelievable story.

He made minor league baseball, essentially, right?

Like something that almost like in the dictionary definition, nobody gave a shit about.

And now has like a 3 million person wait list for tickets, sells out 80,000 person stadiums, has more followers on social media than every other baseball team, including the Yankees combined.

So, you know, obviously he's done something magical with the product.

So what's the magical input?

All right, so he's telling the story.