Sam Perry

Chuck, I think this is a reaction to us promoting our new coverage of the IPL in Australia yesterday.

That was out of the Anglosphere, okay?

Yeah.

Now, that's misguided.

um that's misguided um let's just say um this this ipl tgc did not go large in the auction um i think they reserved all that money for cam green um or should i say scam green am i right um

Chucky's straight on it.

But, you know, I mean, look, we faced it, right?

Doing four to five review shows a week is high volume, high churn stuff.

I reckon it was starting to wear thin on you and us.

Couldn't possibly say.

So, you know, we've seen the auction result as an opportunity to reset how we do things into India, fair to say.

Mm-hmm.

longer form shows what we do.

It's where we dive into things properly, pick up threads that actually interest us rather than inventing new verbs and adjectives for players who are good at cricket, which is largely what IPL coverage is, if I'm allowed to say IPL.

So we're going back to the roots of where it started.

We've called the show the Asian Century because that's how we couched the breaching of the Gabba Fortress.

It's also a reference to former Australian Prime Minister Julia Gillard's 2012 white paper.

I think we've got that here as well.

Australian Asian Century.

I don't know what it's called.